Commercial Manager

Job Description

Here’s your company-name-removed version of the job description for the Commercial Manager role, with all instances of “The Ladymaker” replaced by neutral references like “the company” or “the brand.”

Role : Commercial Manager

Reports to : Managing Director

Direct Reports : Sales Manager, Senior Sales Associate, Sales Associate

Role Overview

The Commercial Manager is a strategic leader responsible for driving revenue growth, expanding market presence, and optimizing commercial operations across retail and digital channels. This role combines sales leadership, business development, stockist management, and operational oversight to ensure exceptional customer experiences, profitable partnerships, and sustainable growth. The Commercial Manager works cross-functionally with marketing, merchandising, and operations teams to implement data-driven strategies, enhance brand visibility, and maximize commercial performance.

Who We Are Looking For

The ideal candidate is a commercially astute, results-driven leader with 5+ years of experience in sales, commercial management, or business development — preferably in fashion, luxury retail, or lifestyle brands. They are data-driven, strategic, and able to leverage market insights to drive growth. They lead and coach high-performance, customer-focused teams, excel in stakeholder management and negotiations, and embody the company’s values of craftsmanship, cultural integrity, empowerment, and sustainability. They thrive in fast-paced, collaborative environments and champion innovation, process optimization, and operational excellence.

Key Responsibilities

1. Sales Strategy & Revenue Growth

Define and execute commercial strategies to achieve and exceed sales targets across all channels (studio, digital, stockists).

Analyze market trends, customer behavior, and competitor activity to inform pricing, promotions, and product strategies.

Identify new business opportunities, partnerships, and revenue streams, implementing initiatives to improve conversion and profitability.

Collaborate with internal teams to increase customer retention, optimize cross-selling / upselling, and address market opportunities.

Monitor performance metrics and implement continuous improvement initiatives to enhance team effectiveness and sales outcomes.

2. Business Development & Partnerships

Develop and maintain strategic relationships with existing and potential stockists, key accounts, and B2B partners to expand market reach.

Identify untapped market segments, negotiate commercial agreements, and lead initiatives to secure new business opportunities.

Conduct competitor benchmarking and market analysis to inform growth strategies and support informed decision-making.

Lead contract negotiations, ensuring alignment with brand standards, profitability goals, and long-term growth objectives.

3. Stockist & Inventory Management

Oversee stockist onboarding, training, and performance, ensuring compliance with brand standards, pricing, and merchandising guidelines.

Monitor inventory levels and coordinate replenishments to maintain optimal stock availability and prevent stockouts or excess inventory.

Conduct regular stockist performance reviews, providing actionable insights to optimize sales, inventory turnover, and partner profitability.

4. Studio & Customer Experience Management

Ensure the studio delivers a premium, welcoming customer experience through professional presentation, ambiance, and service standards.

Set high standards for customer service across all touchpoints (in-person, WhatsApp, Instagram, email) and train staff to maintain them.

Implement post-sale follow-up processes to enhance customer satisfaction, loyalty, and repeat purchases.

5. Marketing & Digital Engagement

Collaborate with the marketing team to post content on WhatsApp and other digital channels, ensuring alignment with brand messaging and promotional campaigns.

Use digital platforms strategically to engage customers, drive sales, and promote brand initiatives.

6. Product Merchandising & Visual Presentation

Supervise product restocking, visual merchandising, and campaign-specific displays to maximize sales and customer engagement.

Recommend improvements to studio layout, functionality, and process efficiency to enhance operational performance and customer experience.

7. Delivery, Fulfillment & Pricing Strategy

Oversee local and international order fulfillment, resolving logistics or delivery issues to maintain service standards.

Regularly review pricing strategies and positioning to align with market trends, profitability targets, and customer expectations.

8. Leadership & Team Development

Foster a culture of effective communication, collaboration, and accountability within the sales and commercial teams.

Coach and mentor team members to drive performance, professional growth, and alignment with commercial objectives.

Model proactive problem-solving and strategic thinking, reinforcing a customer-centric, results-oriented team culture.

9. Culture Fit & Brand Alignment

Champion the brand’s core values and ensure the commercial team reflects these in every customer interaction, partnership, and operational decision.

Lead by example in maintaining high standards of professionalism, integrity, and cultural sensitivity.

Promote a collaborative, inclusive, and empowering team culture, encouraging creativity, initiative, and continuous learning.

10. Additional Responsibilities

Undertake any additional duties as required by management to support the growth and success of the business.

Requirements

Bachelor’s degree in Business, Marketing, or a related field (MBA is an advantage).

Minimum of 5 years’ experience in sales, commercial management, or business development, ideally in fashion, retail, or luxury sectors.

Proven track record in driving revenue growth and managing multi-channel sales operations.

Strong leadership, communication, and negotiation skills.

Skilled in data-driven decision-making, budgeting, and performance analysis.

Experience with stockist management, pricing strategy, and inventory planning.

Proficient in CRM systems and digital sales platforms.

Customer-focused, results-oriented, and highly organized.

Demonstrates integrity, professionalism, and strategic thinking.

Requirements

Bachelor’s degree in Business, Marketing, or a related field (MBA is an advantage). Minimum of 5 years’ experience in sales, commercial management, or business development, ideally in fashion, retail, or luxury sectors. Proven track record in driving revenue growth and managing multi-channel sales operations. Strong leadership, communication, and negotiation skills. Skilled in data-driven decision-making, budgeting, and performance analysis. Experience with stockist management, pricing strategy, and inventory planning. Proficient in CRM systems and digital sales platforms. Customer-focused, results-oriented, and highly organized. Demonstrates integrity, professionalism, and strategic thinking.