Job Title : Marketing Manager (Telecommunication)
Reporting Line : Head of Marketing
Location : Lagos
Job Type : Full time
Salary : Attractive
Summary
Our client, a telecommunication company is looking to hire an experienced marketing manager who will help develop and implement strategic marketing plans.
Responsibilities :
Develop and implement strategic marketing plans and forecasts to achieve corporate objectives for products and services.
Develops and manages marketing operating budgets.
Plans and oversees advertising and promotion activities including print, online, digital & electronic media, and direct SMS / whatsapp / mail etc.
Develops and recommends product positioning, packaging, and pricing strategy to produce the highest possible long-term market share.
Ensures effective control of marketing results, and takes corrective action to guarantee that achievement of marketing objectives falls within designated budgets.
Oversees and evaluates market research and adjusts marketing strategy to meet changing market and competitive conditions.
Monitors competitor products and marketing activities including customized offers run by competitors to keep our products and offer abreast.
Establishes and maintains relationships with industry influencers and key strategic partners.
Guides preparation of marketing activity reports and presents to executive management.
Establishes and maintains a consistent corporate image throughout all product lines, promotional materials, and events.
Directs staffing, training, and performance evaluations to develop and control marketing programs.
Directs market channel development activity and direct lead management primarily online leads.
Represents company at trade association meetings to promote product.
Analyzes and controls expenditures of division to conform to budgetary requirements.
Directs product research and development based on the analysis of internal customers behavior and industry trend.
Managing regularity compliances in term of tariffs, products & promotions
Developing business tracking mechanism and keep adapting & improvising with the changing dynamics of business.
Designing, forecasting, configuring, launching, measuring & improvising CVM offers with the objective to get incremental revenue or fixing business concerns.
Supervisory Responsibility
Manages and directs staff including recruitment, selection and development to achieve Company goals and objectives.
Qualifications / Requirement
B.Sc in Marketing, Business administration or any other relevant course of study
Minimum of 5 years related experience with progressive managerial responsibilities.
Understands Product, Churn, win back and good in analysis and MS Excel tools
Experience with Big 4 MNOs or SWIFT / SMILE Head of CCs is an added advantage
Demonstrated experience in sales and marketing techniques.
Effective ability to communicate orally or in written form with co-management, internal and external customers.
Marketing Manager • Ikeja, Lagos, NG