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Marketing Manager

Marketing Manager

Numero GroupLagos, Lagos, NG
30+ days ago
Job description

We are looking for a results-driven and strategic Marketing Manager to lead all marketing efforts in our real estate organization. This role requires a deep understanding of the property market, customer behavior, and real estate trends. The ideal candidate will be responsible for increasing brand visibility, generating qualified leads, and supporting property sales through innovative marketing strategies.

RESPONSIBILITIES :

Marketing Strategy & Planning :

  • Develop and implement end-to-end marketing strategies to promote residential and commercial properties.
  • Conduct market analysis to identify target audiences, property trends, and competitor activities.
  • Collaborate with the sales team to align marketing campaigns with sales goals and property launches.

Brand & Content Management :

  • Enhance the company's brand image in the real estate sector through strategic messaging and visuals.
  • Oversee the development of property brochures, flyers, newsletters, and digital content.
  • Ensure all marketing materials are professional, accurate, and consistent with brand guidelines.

    • Digital & Social Media Marketing :

  • Manage the company's online presence including the website, social media platforms, and property listing portals.
  • Run targeted digital campaigns to drive traffic and leads.
  • Monitor performance metrics and optimize campaigns accordingly.

    • Lead Generation & CRM :

  • Develop marketing campaigns focused on generating quality leads for ongoing and upcoming property developments.
  • Manage lead nurturing through email marketing, SMS campaigns, and follow-up automation.
  • Work closely with the sales team to track lead conversion and improve lead quality.

    • Event & Launch Planning :

  • Organize and promote property launches, open houses, exhibitions, and client engagement events.
  • Coordinate PR activities and press releases related to property milestones and news.

    • Vendor & Agency Coordination :

  • Liaise with graphic designers, photographers, videographers, and marketing agencies for content creation.
  • Oversee production and distribution of marketing collateral including billboards, signage, and banners.

    • Market Intelligence & Reporting :

  • Monitor real estate trends, consumer behavior, and feedback to inform marketing strategy.
  • Prepare regular reports on campaign performance, lead generation, and market response.
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    Marketing Manager • Lagos, Lagos, NG

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