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Content Marketing Manager

Content Marketing Manager

CareerbuddyLagos, Nigeria, Nigeria
16 days ago
Job type
  • Quick Apply
Job description

Our client is seeking a Content Marketing Manager to join their team. The ideal candidate blends strategic thinking with hands-on execution, and is capable of leading multiple channel content creation and optimizing it for maximum exposure and conversion.

Who are we looking for?

  • You are an experienced content strategist who can take ownership of the entire content lifecycle and align it with broader business and sales goals.
  • You are proficient in researching key terms, identifying content gaps, and driving measurable organic traffic growth.
  • You are capable of both producing high-quality written content and executing multimedia content for social platforms.
  • You are able to track and analyze metrics across all content types (web, blog, social) and use data-driven insights to refine strategy and optimize performance.
  • You possess strong communication skills, effectively working with Product, Sales, and Design teams to gather materials and ensure cohesive messaging.
  • You are able to analyze brand positioning and consumer insights to maintain consistency and ensure alignment with the brand's vision.

Key Responsibilities

Content Creation

  • You will define the end-to-end content marketing strategy, ensuring content supports goals across awareness, lead generation , and sales.
  • You will develop the editorial calendar for all channels, including the company blog, website, email, and social media.
  • You will conduct continuous keyword research, identifying content gaps, and implementing best practices to maximize organic traffic and exposure.

    • Social Media Management

  • You will lead the creation, editing, and production of high-quality, long-form content.
  • You will schedule and publish posts, ensuring consistent and timely updates.
  • You will monitor and respond to comments, messages, and mentions, fostering positive engagement with our community.

    • Community Management

  • You will build and nurture a vibrant community of creators and entrepreneurs using the company’s products.
  • You will organize and host virtual events, live sessions, and Q&A sessions to engage with the community.
  • You will gather feedback from users and collaborate with the product team to implement improvements based on community insights.

    • Analytics, Reporting & Optimization

  • You will track, analyze, and interpret performance metrics across all content channels (traffic, conversions, time-on-page, social engagement).
  • You will provide regular, data-driven reports on content ROI and performance to refine strategies and optimize content for better results.
  • You will stay updated with the latest social media and SEO trends and platform algorithms, using this knowledge to maintain competitive content advantages.

    • Cross-Functional Collaboration

  • You will work closely with the Product team to gather insights for product content, testimonials, and feature announcements.
  • You will collaborate with the Sales team to create essential sales enablement materials and content tailored to specific stages of the funnel.
  • You will partner with the Design team to ensure cohesive branding and messaging across all digital media assets.
  • You will oversee community management on social channels, gathering user feedback to inform future content and product improvements.

    • What Success looks like...

  • Achieving measurable growth in organic web and social media traffic, attributed to optimized and trending video content.
  • Maintaining a consistent and positive brand voice across all digital channels.
  • Providing data-driven reports that clearly track social media performance and community growth, using insights to refine and optimize future content strategies.

    • To be considered for this role you should have...

  • Proven experience as a Content Marketing Manager or similar strategic role, ideally with experience managing both long-form and short-form video content.
  • Demonstrated expertise in SEO and content optimization techniques for driving organic growth.
  • Proficiency in video shooting and editing (using tools such as Adobe Premiere Pro, Final Cut Pro, or similar software).
  • Excellent understanding of social media algorithms, trends, and best practices (Instagram, TikTok, X).
  • Strong analytical skills, with experience using Google Analytics / Search Console and social media analytics tools.
  • Exceptional communication skills, both written and verbal, with a knack for brand storytelling.
  • Ability to work independently, manage multiple projects simultaneously, and adhere to strict production timelines.
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