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Marketing & Brand Communications Manager

Marketing & Brand Communications Manager

Novarick Homes and PropertiesLekki Phase 1, Lagos, NG
30+ days ago
Job description

Strategy & Leadership

  • Develop and execute an integrated Marketing & Communications strategy aligned with Novarick’s business objectives.
  • Lead the marketing team (in-house and outsourced) to deliver measurable campaigns and results.
  • Drive brand positioning and messaging to ensure consistency across all platforms.
  • Provide marketing intelligence, competitive analysis, and insights to support leadership decision-making.

Brand & Communications

  • Manage all aspects of corporate communications, including PR, media relations, brand partnerships, and stakeholder engagement.
  • Oversee brand guidelines, storytelling, and creative direction across digital and offline channels.
  • Build and maintain relationships with journalists, influencers, and industry stakeholders to strengthen brand visibility.
  • Create compelling content (press releases, newsletters, campaigns)

    • that reinforce Novarick’s values.

    Digital Marketing & Lead Generation

  • Design and execute multi-channel campaigns (social media, Google Ads, SEO, email, influencer marketing, offline activations).
  • Drive lead generation for property sales, tracking performance through

    • CRM tools.

  • Optimize campaigns for ROI and cost efficiency.
  • Manage Novarick’s online presence (website, social media, advertising

    • platforms).

    Sales Enablement & Revenue Growth

  • Work closely with the Sales Team to generate, qualify, and convert leads.
  • Create sales kits, presentations, and campaigns to support property sales.
  • Develop and implement strategies for new revenue channels (referral programs, realtor partnerships, digital sales funnels).
  • Drive measurable sales results, earning commissions on successful property sales through marketing channels.

    • Team Building & Management

  • Build, mentor, and manage a small but high-performing marketing unit.
  • Manage external vendors, agencies, and freelancers.
  • Instill a performance-driven, innovative, and collaborative marketing culture.
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    Marketing Manager • Lekki Phase 1, Lagos, NG