Develop and implement sales strategies for the companys products to achieve sales targets across retail outlets nationwide.
Manage the operations of all retail outlets, ensuring consistent product availability, optimal staffing, and adherence to company standards.
Oversee the recruitment, training, and performance of sales staff and retail managers to ensure high levels of customer service and operational efficiency.
Build and maintain relationships with dealers, distributors, and key stakeholders to expand the companys retail network.
Monitor market trends, competitors, and customer needs to adapt sales strategies and improve market penetration.
Develop and execute promotional activities and marketing campaigns to increase sales volume and market share.
Ensure that all retail outlets comply with health, safety, and environmental regulations, as well as company policies and standards.
Conduct regular audits of retail outlets to assess operational efficiency, product quality, and customer satisfaction.
Manage inventory levels and coordinate with the supply chain to ensure timely delivery of products to all retail locations.
Collaborate with the finance and marketing teams to set pricing strategies that maximize profitability while remaining competitive in the market.
Provide regular sales reports and performance metrics to senior management, analyzing trends and making recommendations for improvement.
Resolve customer complaints and issues promptly, ensuring a positive customer experience at all retail outlets.
Develop new business opportunities by identifying potential markets and partnerships to expand the companys retail footprint.
Job Requirements :
Education : Bachelors degree in Business Administration, Marketing, or a related field.
Experience : Minimum of 8-10 years of experience in sales and retail management, preferably in the oil and gas industry. Proven track record of achieving sales targets and managing retail operations. Experience in managing a geographically dispersed team and retail network.
Knowledge : In-depth knowledge of petroleum products (AGO, PMS, APK) and the Nigerian retail market. Strong understanding of retail sales strategies, customer service principles, and market dynamics.
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Sales Manager • Lagos, Nigeria
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