Performance Marketing Specialist

BetKing is seeking a data-driven, creatively sharp Performance Marketing Specialist to lead our paid digital acquisition efforts across both mobile web and app. You will manage cross-platform campaigns with full-funnel responsibility—optimizing traffic, conversions, and new customer acquisition across Google Ads, Meta, X (Twitter), Programmatic DSPs, and more.

This is a mid-level role ideal for someone who’s both strategic and hands-on, with solid experience executing and scaling digital campaigns in a fast-paced, consumer-facing environment.

Requirements

Key Responsibilities

• Plan, launch, and optimize paid acquisition for campaigns across platforms (Meta, Google, Twitter / X, Local Publishers, Programmatic DSPs and OEM channels).
• Grow new users through Web and App (Android / iOS) funnels using measurement tools like GA4, Firebase, and Adjust.
• Own campaign lifecycle : audience setup, tracking, creative briefing, A / B testing, bidding, optimization.
• Build and maintain UTM structures, custom tracking links, and ensure proper conversion pixel setups using tools such as Google Tag Manager.
• Deliver and monitor growth-based performance across Installs, Signups, Deposits and Bets as well as value-based performance - CAC, ROAS.
• Lead budget pacing, campaign reporting, and insights generation with support from data and analytics teams.
• Collaborate with Creative, SEO, Product and regional teams to align acquisition with growth goals.
• Identifying key calendar moments, campaigns, conversations, and channels aligned with wider marketing team objectives to make an impact on business growth.
• Conduct competitor analysis audits to understand how we differentiate our acquisition strategy to stand out.
• Build short and long-term plans for customer growth, and how we evolve our execution with new technologies and platforms in the market.

Benefits

Skill Requirements

Preferred Qualifications

What You’ll Be Judged On

If you're passionate about performance marketing and want to help shape how millions of users experience digital betting and i-gaming, we'd love to hear from you.