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Marketing & Brand Specialist

Marketing & Brand Specialist

Pinnah Foods LtdYaba, Lagos, NG
30+ days ago
Job description

3+ yrs experience in digital marketing, brand mgmt, paid media & CRM automation. Creative + data-driven mindset.

Key Responsibilities

1. Brand-Aligned Campaign Planning (M01)

  • Develop quarterly brand-led campaigns that reflect brand identity, voice, and positioning.
  • Ensure campaigns are consistent with brand guidelines while meeting performance goals.
  • Collaborate with creative teams to produce high-impact, on-brand assets.

2. Organic Content & Social Media (M04)

  • Create and manage content calendars with a strong brand storytelling focus.
  • Ensure all social media communication builds brand affinity and loyalty.
  • Monitor sentiment and engagement to guide tone and creative direction.

    • 3. Website & Landing Page Optimization (M05)

  • Maintain WordPress / WooCommerce sites with a focus on brand presentation and conversion optimization.
  • Ensure brand visuals, messaging, and UX deliver a premium customer experience.
  • Implement A / B testing to balance creative aesthetics with performance improvements.

    • 4. eCommerce & Marketplace Optimization (M06)

  • Manage Glovo, Chowdeck, and other aggregator listings to reflect brand quality and positioning.
  • Optimize menu imagery, descriptions, and offers to be on-brand and sales-optimized.
  • Run marketplace promotions that strengthen both sales and brand perception.

    • 5. Digital & Paid Media (M08)

  • Run Meta and Google Ads that maintain brand voice and visual standards while achieving ROAS and CPA targets.
  • Create remarketing flows that keep brand equity intact across customer touchpoints.

    • 6. CRM & Marketing Automation (M09)

  • Design email, SMS, and WhatsApp flows that feel personal and brand-consistent.
  • Maintain brand tone in all automated customer communications.
  • Use segmentation to nurture high-value relationships.

    • 7. Google My Business & Local SEO (M12)

  • Keep listings visually appealing, updated, and aligned with brand positioning.
  • Manage customer reviews to reinforce a positive brand image.

    • Brand & Communication Leadership

  • Act as a brand guardian across all digital channels.
  • Collaborate with the creative team to ensure visuals, tone, and storytelling are on-brand.
  • Monitor brand perception metrics and recommend actions to strengthen public sentiment.

    • Analytics & Reporting

  • Report weekly / monthly on campaign performance, brand perception trends, and audience sentiment.
  • Combine performance metrics (ROAS, conversion rates, sales) with brand health indicators (NPS, positive sentiment, brand recall).

    • Key Requirements

    Education & Experience

  • Bachelor’s degree in Marketing, Branding, Business, or related field.
  • 3+ years in a digital marketing role with brand management responsibilities.
  • Experience in QSR, FMCG, retail, or consumer lifestyle brands preferred.

    • Skills & Competencies

  • Strong understanding of brand strategy and brand positioning.
  • Proven ability to balance creative brand expression with data-driven performance marketing.
  • Proficiency in Meta Ads Manager, Google Ads, Google Analytics, and WordPress / WooCommerce.
  • Experience with CRM automation tools (Mailchimp, Klaviyo, WhatsApp API).
  • Excellent copywriting skills with a brand storytelling mindset.
  • Familiarity with SEO, local SEO, and aggregator optimization.
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    Marketing Specialist • Yaba, Lagos, NG