Brand Manager (DTC & Digital)
Reports to : Head of Growth Marketing
Work Mode : Hybrid, Contract
Location : Ikoyi
Role Purpose :
Take full ownership of the direct-to-consumer (DTC) ecosystem across the website, WhatsApp, and social media platforms, driving excellence in customer experience and sustained revenue growth.
Key Responsibilities :
- Manage daily DTC operations including product listings, order processing, and customer engagement.
- Coordinate and execute digital marketing campaigns and foster community engagement.
- Oversee customer service, order fulfilment, and retention strategies to maximize satisfaction.
- Monitor and analyze performance metrics such as sales figures, engagement levels, and repeat purchase rates.
Required Skills & Experience :
3 to 5 years of experience in EduTech, PR Consulting, E-commerce, social commerce, brand management, or related fields.Strong copywriting skills with proven experience in community management.Analytical mindset with proficiency in using dashboards and data analytics tools.Key Performance Indicators (KPIs) :
Growth in DTC sales revenue.Improved customer retention and satisfaction rates.Increased engagement and conversion rates across owned digital platforms.