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Lifecycle Marketing Manager

Lifecycle Marketing Manager

RenmoneyLagos, LA, NG
1 day ago
Job type
  • Quick Apply
Job description

Who we are

Renmoney is a digital finance company on a mission to make financial inclusion simple and human. We help people and small businesses in Nigeria access loans, build savings, and manage money with clarity and confidence.

We are the place for you if

You’re looking to make a measurable impact by using data-driven marketing to improve customer activation, engagement, and retention across a fast-growing digital financial ecosystem.

The position

We’re hiring a hands-on Lifecycle Marketing Manager to build and scale data-driven journeys that activate, engage, and retain customers across Renmoney’s products (Loans, Savings, Debit Card, and more).

You’ll own end-to-end campaign execution in Customer.io (or similar), drive rigorous experimentation, and collaborate with Product, Data, and Growth teams to improve LTV, retention, and reactivation.

This job is perfect for you if you

  • Have a strong grasp of lifecycle marketing and know how to use data and automation to drive retention.
  • Enjoy collaborating cross-functionally with Product, Data, and Growth teams.
  • Thrive in an environment that values experimentation, iteration, and measurable impact.
  • Are both analytical and creative—able to dive into dashboards and write compelling copy.

You will not enjoy this job if you

  • Prefer routine tasks over testing and optimization.
  • Are uncomfortable working in fast-paced, cross-functional environments.
  • Avoid data and performance metrics when making decisions.

    • What you’ll do

  • Own multi-channel lifecycle programs across email, push, SMS, WhatsApp, and in-app—from onboarding through win-back.
  • Develop segmentation frameworks (persona, behavioral, lifecycle stage) and trigger-based journeys that personalize at scale.
  • Build and operate in Customer.io (or similar) : journeys, data requirements, QA, frequency caps, and governance.
  • Run an experimentation program (A / B, multivariate, holdouts) to improve conversion, retention, LTV, and campaign ROI.
  • Measure and report performance : cohort retention, funnel conversion, attribution; maintain clear dashboards and insights.
  • Collaborate with Product, Data, Growth to align messaging, data quality, and regulatory needs.
  • Write and edit channel-ready copy and provide clear briefs to content / design; maintain tone of voice and brand standards.

    • Maintain operational excellence : naming conventions, event / attribute hygiene, deliverability, and preference management.

    Requirements

    What you bring

  • 2+ years in Lifecycle / CRM / Retention or Growth Marketing (fintech or financial services is a plus).
  • Proven hands-on experience with Customer.io or comparable platforms (Braze / Iterable / Klaviyo).
  • Analytical skills : ability to segment data, conduct basic analysis, and understand attribution; familiarity with analytics / BI tools (e.g., Mixpanel, PowerBI) and spreadsheets.
  • Excellent written English with copywriting and editorial ability for short- and long-form communications.
  • Solid project management, stakeholder communication, and cross-functional collaboration skills.

    • Nice to have

  • Experience with mobile engagement, WhatsApp Business, and deliverability best practices.
  • Knowledge of experiment design and statistical interpretation.
  • Familiarity with attribution (e.g., AppsFlyer).
  • Understanding of the Nigerian consumer landscape.

    • Benefits

    What’s in it for you

  • Ownership of a core growth lever within a collaborative, data-driven team.
  • Modern marketing technology stack and support from Product, Data, and Design.
  • Competitive compensation, benefits, and hybrid working environment.
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    Marketing Manager • Lagos, LA, NG

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