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Marketing and Sales Officer

Marketing and Sales Officer

Fadac ResourcesLagos, LA, ng
28 days ago
Job type
  • Quick Apply
Job description

Job Description

Our client is an investment holding company that seeks to add value to Life. They operate across the Life science research and development, Food processing, manufacturing and Real-estate segments. Due to Expansion they are in need of a MARKETING & SALES OFFICER.

Location – Lagos

Job Responsibilities

  • Segment target markets (end-consumers, B2B, distributors, retailers) to tailor positioning and messaging.
  • Develop marketing plans and sales strategies aligned with FOWM’s goals : new product launch, import substitution, shelf‑life extension claims, etc.
  • Conduct market research to understand consumer behavior, trends in nutrition, food & biotech sectors; identify opportunities and threats.
  • Develop or support packaging, labeling, and promotional materials to reflect FOWM’s brand, quality, and market promise.
  • Build and maintain relationships with distributors, retailers, wholesalers, and other trade partners relevant to FOWM’s product lines (food products, bio-ingredients, lab / media etc.).
  • Implement trade promotions, deals, in‑store activations or retailer engagements to accelerate product uptake.
  • Plan and execute marketing campaigns (digital, field, trade shows) to increase awareness and demand.
  • Manage customer feedback loops : gather insights from customers / retailers / end‑users; feed back to R&D, production, quality, and operations to improve products or positioning.
  • Ensure excellent customer service; help resolve issues regarding product quality, delivery etc.

Job Requirements

  • Bachelor’s degree or Higher National Diploma (HND) in Marketing, Business Administration, Sales , or a closely related field.
  • Minimum 5 years of sales and marketing experience in the FMCG sector , especially with food products .
  • Deep knowledge of consumer behavior , product positioning , and market penetration strategies .
  • Experience with distribution networks , trade promotions , and retail engagement in the food / FMCG market.
  • Strong communication, presentation, negotiation, and influencing skills.
  • Ability to work cross‑functionally (with production, R&D, quality, supply chain) to ensure product, promotion, and delivery alignment.
  • Analytical skills : comfortable with sales / marketing metrics, working with data to track performance.
  • Creative, proactive, results‑oriented, with ability to adapt in a dynamic environment.
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    Marketing Officer • Lagos, LA, ng

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