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Head of Retail - Sales & Marketing

Head of Retail - Sales & Marketing

Dangote GroupLagos, LA, NG
30+ days ago
Job type
  • Quick Apply
Job description

Job Summary :

Dangote Sugar Refinery Plc is seeking an experienced, results-driven, and strategic leader to serve as Head of Sales, Retail . The role involves overseeing all aspects of retail sales operations across Nigeria, driving revenue growth, expanding market share, and developing a high-performing sales team in alignment with the company’s strategic goals.

Key Responsibilities :

Strategic Leadership & Business Development :

  • Develop and implement strategic retail sales plans to achieve company targets and market penetration objectives.
  • Identify new retail market opportunities and partnerships to expand product reach.
  • Lead market analysis and competitive intelligence to inform decision-making and pricing strategies.

Sales Management :

  • Oversee the development and execution of retail sales strategies across all regions.
  • Set performance targets for regional sales teams and monitor KPIs to ensure achievement of business goals.
  • Implement systems for sales forecasting, pipeline management, and customer tracking.

    • Team Leadership & Development :

  • Lead, mentor, and coach regional and area sales managers to build a motivated and high-performing retail sales force.
  • Develop and manage training programs to improve product knowledge and sales effectiveness.
  • Foster a culture of accountability, innovation, and continuous improvement.

    • Customer Relationship & Channel Management :

  • Strengthen relationships with key retailers, distributors, and partners across all regions.
  • Ensure exceptional customer service and after-sales support across retail channels.
  • Manage retail pricing strategy in collaboration with marketing and finance teams.

    • Operational Excellence :

  • Work closely with supply chain and logistics teams to ensure timely product availability and delivery.
  • Monitor market trends, customer feedback, and competitive landscape to recommend tactical adjustments.
  • Ensure compliance with company policies, industry standards, and regulatory requirements.

    • Requirements

    Qualifications and Experience :

    Education :

  • Bachelor’s degree in Marketing, Business Administration, or related field.
  • MBA or relevant postgraduate qualification is highly desirable.

    • Experience :

  • Minimum of 12 years’ progressive experience in sales and distribution within the FMCG sector, with at least 5 years in a senior retail leadership role.
  • Proven track record of driving revenue growth and expanding retail market presence.
  • Strong experience managing large sales teams and complex regional operations.

    • Technical Skills :

  • Deep understanding of FMCG retail sales channels, route-to-market strategy, and channel development.
  • Strong analytical and commercial acumen; proficient in the use of sales data and CRM tools.
  • Excellent negotiation, communication, and stakeholder management skills.

    • Soft Skills :

  • Strategic thinker with strong leadership and decision-making abilities.
  • Results-oriented and self-driven with a high sense of ownership.
  • Adaptable, collaborative, and able to thrive in a fast-paced, performance-driven environment.

    • Benefits

  • Be part of a leading indigenous company driving industrial growth in Nigeria.
  • Work in a dynamic and collaborative environment.
  • Opportunities for professional growth and development.
  • Competitive compensation and benefits package.
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