Brand Manager

Based in Lagos the Brand Manager reports directly to the Market Manager Nigeria Benin Togo and is responsible for :

• Developing and implementing annual brand plans in accordance with global strategies
• Establishing good working relationship and developing strong customer and sales relationships
• Providing clear consumer insights (consumer needs segmentation and value proposition)
• Creating value by building brand equity with the consumer targets whilst creating below the line tools to achieve sales objectives
• Agreeing objectives with sales team jointly developing marketing and brand plans for channels and key accounts
• Building and activating the respective brands in the trade (planning and executing tailored events promotions)
• Developing and implementing activities to recruit new consumers in close cooperation with sales teams
• Managing and controlling Brands budgets and promotions to ensure optimal allocation of expenditure
• Monitoring and evaluating key programs with recommendations for future action
• Managing local advertising creative development and ensuring optimum media schedules
• Leading local promotional development (objective setting implementation and post-evaluation)
• Developing PR plans setting objectives and ensuring post evaluation
• Ensuring that local PR activities and messages are in line with brands strategies
• Acting as a Brand ambassador internally and externally : Sales Force Trade Consumers Public Relations Agencies Press etc.
• Leading developing motivating and coaching an Marketing & Events Support

Setting SMART objectives

Managing individual T&E budget in the most professional manner and operating at all time with high level of integrity.

Required Experience :

Manager

Key Skills

Digital Marketing,Marketing,Management Experience,Profit & Loss,Analysis Skills,Microsoft Powerpoint,Market Research,Project Management,Product Management,P&L Management,Product Development,Branding

Employment Type : Full-Time

Experience : years

Vacancy : 1