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Content Marketing Manager / Brand Manager

Content Marketing Manager / Brand Manager

T.O.N Corporate ServicesLagos, Lagos, Nigeria
4 days ago
Job description

Reports To : Head of Communications / Lead Pastor (for strategic alignment)

Department : Communications & Media

The Content Marketing & Brand Manager is responsible for curating content and playing a strategic and executional part in ensuring that the church s voice is distinct modern impactful and Christ-centered across all digital and offline touchpoints.

Key Responsibilities :

1. Content Strategy & Curation.

  • Design storytelling frameworks (e.g. PREP Model Story-to-Point) to be used by video and social media teams.
  • Work with the Communications team to transform sermons teachings and live experiences into multi-format content : reels carousel posts devotionals podcasts blogs and campaigns.
  • Ensure content is theologically sound contextually relevant and culturally innovative.

2. Brand Positioning

  • Collaborate with design teams to ensure all visual content reflects the brand s spirit : excellence support family-oriented relevance warmth and impact.

    • 3. Campaigns & Thought Leadership

  • Ideate and manage thematic campaigns around key events and church services.
  • Position the Pastor as a man of prayer and practical wisdom through strategic cut-outs short-form videos and blog-style devotionals.
  • Drive narrative around testimonies transformations outreaches and empowerment ensuring they emotionally connect with the audience.

    • 4. Audience Engagement & Growth

  • Stay ahead of digital trends in faith content Gen Z and Millennial culture and emotional storytelling.
  • Create content encouraging active engagement resharing and conversations around spiritual growth and life transformation.
  • Use data insights and community feedback to refine content formats and topics.

    • Key Deliverables

  • Weekly content calendars (social blog WhatsApp campaigns)
  • Monthly brand report (engagement reach feedback success stories)
  • Content spotting strategic direction and content curation based on brand positioning.

    • Collaborates With :

  • Lead Pastor & Teaching Team (for content source)
  • Social Media Manager
  • Creative / Design Team
  • Video Editors

    • Requirements

    Must-Have :

  • Minimum of 3 5 years of experience in content marketing branding or digital communications.
  • Strong writing ideation and editing skills ability to turn teachings into compelling content.
  • Deep understanding of faith-based content and the Christian digital space.
  • Experience managing multi-platform content (Instagram TikTok YouTube Blogs WhatsApp Podcasts).
  • Strong organizational skills and ability to manage multiple projects with tight deadlines.
  • Portfolio required.

    • Nice-to-Have :

  • Knowledge of Adobe Suite Canva or similar content tools.
  • Experience working in or with churches ministries or gospel brands.
  • Familiarity with analytics tools (Meta Insights Google Analytics social tracking)

    • Key Skills

    Business Development,Graphic Design,Communication Strategies,CRM,Online,Market Research,Project Management,SEO,Content Marketing,Facebook,ROI,Creative concepts,Actionable Insights,KPI,Analytics

    Employment Type : Full Time

    Experience : years

    Vacancy : 1

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