Social Media Manager (Digital Media Agency)

Job Description

Location : Lagos (Island)

Work Schedule : Flexible

About the Company : Our client is a fast-growing digital marketing agency with solid expertise working with diverse brands and industries in Africa.

Job Objective : The client is looking to hire a dynamic, data-driven, and highly creative Social Media Manager to lead its brand’s online presence and community engagement. The ideal candidate must be strategic, organized, and passionate about storytelling through digital platforms. S / he will oversee daily social media operations — from content planning and execution to analytics and community management — ensuring that every post aligns with the brand’s tone, values, and objectives.

Key Responsibilities :

§   Develop and implement a comprehensive social media strategy to increase brand awareness, engagement, and conversion.

§   Manage daily publishing across platforms (Instagram, TikTok, X, Facebook, LinkedIn, YouTube, Threads, etc.).

§   Lead content planning and approval calendars, ensuring all visuals, captions, and videos align with brand voice and campaign objectives.

§   Collaborate with content creators, designers, and copywriters to produce high-performing, trend-driven content.

§   Track, analyze, and report on social media performance using data insights to optimize reach and engagement.

§   Build and maintain an active online community through real-time engagement, DMs, comments, and brand interactions.

§   Monitor social media trends, cultural moments, and competitor activity to inform creative direction.

§   Develop and manage influencer partnerships and social media collaborations.

§   Support paid ad campaigns with organic strategy alignment.

§   Uphold brand consistency and tone of voice across all digital touchpoints.

Requirements

§   Bachelor’s Degree in Marketing, Communications, or related field (preferred).

§   3–5 years of proven experience managing social media for brands or agencies.

§   Strong understanding of digital marketing, platform algorithms, and social media best practices.

§   Excellent written communication skills and creative storytelling ability.

§   Experience using social media management and analytics tools (e.g., Meta Business Suite, Hootsuite, Buffer, Sprout, Later, etc.).

§   Ability to interpret analytics and translate data into actionable strategy.

§   Skilled at balancing multiple projects with tight deadlines.

§   Basic design or video editing skills (Canva, CapCut, or Adobe tools) are a strong advantage.

Preferred Attributes :

§   Trend-savvy and culturally aware, especially of Nigerian and global digital culture.

§   Strategic thinker with an eye for aesthetics and campaign cohesion.

§   Proactive, collaborative, and confident in leading creative discussions.

§   Passionate about storytelling, audience psychology, and brand building.

Benefits

Compensation - Base Pay ranges BTW N200,000 – N350,000 Monthly net, + Other interesting benefits