Consumer Insights & New Product Development (NPD) Manager

Job Description

We are a leading peanut-based food company, producing nutritious and affordable

products under the Nutzy brand. With factories in Lagos and Kano, we are committed to sourcing locally,

empowering smallholder farmers, and delivering high-quality products to millions of Nigerian households.

We are scaling rapidly and seek a Consumer Insights & NPD Manager to strengthen our innovation and

product pipeline.

Role Purpose

The Consumer Insights & NPD Manager will lead our efforts to research consumer preferences,

identify usage occasions, and test new product concepts for market acceptance. This role bridges

consumer insights with product development, ensuring new products are technically viable, competitively

priced, and aligned with market needs. The role will work closely with QC, GM, Finance, and Design teams

to bring new products to market.

Requirements

Key Responsibilities

Consumer Insights & Market Testing

• Research usage occasions (e.g., custard, pap, bread) and gather feedback from consumers, wholesalers,

and factory staff.

packaging.

New Product Development

Pipeline Products

Pelebe, Spicy Peanuts, Flavoured Peanut Puffs, Cheeseballs, and Sugar-coated Peanuts.

Preferred Qualifications

Master’s degree (MBA, Consumer Insights, or related) is an advantage.

Benefits

Why Join us?

This is a unique opportunity to build an innovation pipeline, shaping the future of peanut-based

products in Nigeria. The role offers the chance to combine consumer research with product development,

working closely with senior leadership to bring exciting new products to market.