Trade Activation Manager

COMPANY PROFILE

Ultimum Limited is fast-growing alcoholic & non-alcoholic Beverages manufacturing company and Nigerian-based subsidiary of Union Camerounaise de Brasseries a leading Total Beverages Manufacturer with over 50 years presence and tremendous success in Cameroon; also, a proud sponsor of the 2024 African Cup of Nations (AFCON) in Abidjan. Ivory Coast.

We are committed to developing quality products that satisfy all aspirations of our customers, and constantly innovating on ways to improve our products and deliver quality and special experience for our customers. Our dream is to be a leading Future Beverages company in Africa and beyond.

At Ultimum, we recognize our people as our greatest competitive advantage hence we are committed to providing the best place to work for all our people. We are committed to being the best in the industry in creating a family of colleagues, growth opportunities, and developing our people.

We believe in empowering our people to realize their full potential. We are courageous - dream bold and dare to make them come true. We have a culture of excellence through learning, teamwork, and continuous improvement.

JOB PURPOSE

The Trade Activation Manager for the assigned territory is responsible for planning, executing, and monitoring trade marketing activities to enhance brand visibility and sales performance within the specified area. The role requires strong collaboration with distributors, retailers, and the sales team to deliver effective in-market execution and ensure alignment with national brand strategies while addressing local market dynamics.

Key Responsibilities :

Territory-Specific Trade Activation Planning

• Develop and execute trade activation strategies tailored to the unique characteristics of the assigned territory.
• Plan and roll out in-store promotions, merchandising initiatives, and activations (MIT& Experiential) to drive / support product penetration, launches and seasonal campaigns within the territory.
• Identify and prioritize key accounts and retail outlets and clusters for activation activities based on territory sales potential and strategic importance.

Retail & Distributor Engagement

Execution Excellence in the Territory

Performance Analysis and Reporting

Budget and Resource Management

Key Skills & Competencies :

Qualifications :