Appointment Setter / BDR (Nigeria)

Job Summary We are seeking a proactive and results-driven Appointment Setter / BDR to generate leads and schedule qualified appointments, supporting our business development goals.

This role involves high-volume outbound prospecting through cold calls, email outreach, and LinkedIn messaging.

The ideal candidate has a proven track record of meeting or exceeding quotas, is skilled in leveraging sales tools, and thrives in a fast-paced environment.

Core Tasks Conduct high-volume outbound prospecting through cold-calling, email outreach, and LinkedIn messaging to generate new leads.

Qualify potential clients through initial phone or email conversations, ensuring they align with the company’s target customer profile.

Schedule and book qualified appointments directly on the client’s calendar, adhering to established qualification criteria.

Maintain accurate and organized records of outreach efforts, leads, and booked appointments in the CRM system (e.g., PipeDrive or HubSpot).

Track key metrics, such as response rates and appointment conversion rates, to continuously improve performance.

Collaborate with the Sales Team Leader to optimize messaging, outreach strategies, and prospecting tools.

Stay informed about industry trends, competitors, and the company’s value proposition to effectively communicate with prospects.

Must Haves 3+ years of experience in an outbound sales or appointment-setting role, preferably in the recruiting / staffing industry.

Prior experience in cold calling potential clients Proven ability to meet or exceed appointment-setting quotas consistently.

Proficiency in using sales tools like LinkedIn Sales Navigator, Apollo.io, or similar platforms for lead generation.

Experience with CRMs such as HubSpot or PipeDrive for managing and tracking outreach efforts.

Strong written and verbal English communication skills, with the ability to craft compelling outreach messages.

Basic proficiency in Excel or Google Sheets for reporting and data analysis.

Nice to Have Familiarity with telephony tools like Dialpad for cold-calling campaigns.

Experience working in a start-up environment or with small-to-medium-sized businesses (SMBs).

Knowledge of the alternative lending or business funding landscape.

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