Job Summary
We are looking for a talented and creative Copywriter to join our team and craft compelling, audience-driven content that connects with sports fans and bettors. The Copywriter will develop engaging copy to support KOL (Key Opinion Leader) outreach, telesales campaigns, and short video content, helping to drive awareness, conversions, and retention for our betting platform.
Key Responsibilities :
- Write clear, engaging, and persuasive copy for KOL partnerships, telesales scripts, and short-form video content.
- Collaborate with the marketing and content teams to create impactful social media posts, campaign messages, and ad copy.
- Develop catchy headlines, captions, and messaging for promotions, bonus campaigns, and product launches.
- Work closely with influencers and video creators to ensure brand voice and tone are consistent across all channels.
- Tailor content to resonate with the sports betting audience, emphasizing excitement, trust, and engagement.
- Support daily and weekly campaign copy needs across Twitter / X, TikTok, Facebook, Nairaland, Telegram, and other key platforms.
Requirements :
1–3 years of experience as a Copywriter, or Marketing Writer, preferably within sports betting, gaming, or entertainment.Strong writing and storytelling skills with the ability to adapt tone for different platforms.Understanding of sports betting terminologies, markets, and audience psychology is an added advantage.Ability to work collaboratively with marketing, design, and content teams under tight deadlines.Strong attention to detail and creativity in crafting persuasive, high-converting copy.