Digital Marketer (Growth Marketer)

Job Description

Our client, a leader in transforming electric mobility and last-mile logistics in Africa, is seeking a Digital Marketer to take ownership of content strategy, demand generation, and brand visibility. The ideal candidate will combine digital marketing expertise with a growth mindset, experimenting, analyzing, and optimizing campaigns to drive measurable business growth. This role requires a balance of strategic planning and hands-on execution across digital channels, content production (including video and graphics), and event amplification. You will play a key role in positioning the brand as a thought leader, generating quality leads, and boosting engagement.

Summary of Responsibilities

Growth Strategy & Lead Generation

• Develop and execute integrated digital strategies with a strong focus on lead generation and customer acquisition.
• Experiment with growth marketing tactics (A / B testing, funnel optimization, SEO, paid ads, CRO) to maximize ROI.
• Collaborate with business development to convert marketing-qualified leads into opportunities.

Content Strategy & Creation

Creative Production

Paid & Organic Digital Campaigns

Analytics, Reporting & Optimization

Requirements

Preferred Qualifications

Benefits