IMC Strategist

Key Responsibilities

• Develop and implement integrated marketing communication strategies that align with the company’s goals.
• Create compelling content (copy, visuals, and video concepts) for social media, website, brochures, and campaigns.
• Manage corporate social media pages, ensuring consistent, engaging, and professional brand representation.
• Coordinate digital marketing efforts — SEO, email campaigns, online ads, and analytics tracking.
• Work closely with technical and business teams to communicate complex solutions (IoT, networking, etc.) in clear, relatable terms.
• Develop and maintain corporate materials (company profile, presentations, case studies, press releases).
• Plan and execute product launches, events, and PR campaigns.
• Ensure brand consistency across all communication touchpoints.
• Conduct market research and competitor analysis to guide communication strategy.
• Track campaign performance metrics and prepare regular marketing reports