Job Summary
Our Client is looking to hire a Marketing Officer to develop, implement, track and optimize our marketing campaigns across all channels.
- Minimum Qualification : Degree
- Experience Level : Mid level
- Experience Length : 2 years
Job Description / Requirements
Responsibilities :
Plan and execute all digital marketing, including SEO / SEM, marketing database, email, social media and display advertising campaignsDesign, build and maintain our social media presenceMeasure and report the performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)Identify trends and insights, and optimize spend and performance based on the insightsBrainstorm new and creative growth strategiesPlan, execute, and measure experiments and conversion testsCollaborate with internal teams to create landing pages and optimize the user experienceUtilize the strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpointsInstrument conversion points and optimize user funnelsDesign and execute both offline and online marketing plans for user acquisition, activation, and retention.Provide solid market and user understanding, identify growth opportunities and optimize product design along with the cross-functional team.Identify key issues in users' experience and change in the marketplace, and provide recommendations to solve these issues.