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Marketer

Fadac ResourcesLagos, Nigeria

5 days ago

Job description

Job title : Marketer

Job Location : Lagos Deadline : July 15, 2025 Quick Recommended Links

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Job Responsibilities :
Develop and execute marketing plans to promote the company's coding and marking machines (CIJ, TIJ, Laser Coders, etc.).
Identify and target key industry sectors with customized campaigns.
Monitor market trends, competitor activity, and customer behavior to adjust strategies.
Generate quality leads through cold calling, site visits, networking, and online channels.
Collaborate with the sales team to convert marketing-generated leads into sales.
Develop and maintain a robust client database and pipeline.
Plan and coordinate promotional events, product demos, trade shows, and exhibitions.
Create and distribute marketing materials including brochures, case studies, videos, and online content.
Ensure consistent brand messaging across all platforms.
Manage the company's digital presence including social media, email marketing, SEO / SEM, and website content.
Run paid ad campaigns (Google Ads, LinkedIn, Facebook) to attract industrial buyers and distributors.
Track and report on digital marketing performance using analytics tools.
Prepare weekly / monthly reports on marketing activities, KPIs, and ROI metrics for management review.

Job Requirements :

Bachelor's degree in marketing, Business Administration, Engineering, or related field.

35 years of experience in B2B marketing or industrial product marketing; experience in the coding and marking sector is a strong advantage.

Demonstrated success in lead generation and campaign management.

Strong understanding of industrial equipment marketing and sales cycles.

Excellent communication, negotiation, and presentation skills.

Proficiency in Microsoft Office, CRM tools (e.g., Zoho, Salesforce), and digital marketing platforms.

Ability to work independently, travel to client sites, and meet deadlines.

Marketer • Lagos, Nigeria