Digital Marketer

Our client is the leading platform for discovering and supporting Black-owned food and beverage businesses. They're on a mission to use technology to empower Black food communities through exposure, celebration, and access to resources. With over 230,000 subscribers and 20,000 owner-operator contacts, they’re growing quickly and looking for a skilled senior digital marketing manager to join their team.

The Role

You will be responsible for :

Key Responsibilities

• Braze Platform Management
• Create and manage user segments based on behavior, location, and preferences
• Build, test, and deploy email newsletters, product announcements, and special campaigns
• Design and implement push notifications and in-app pop-up messages
• Independently create and manage emails using content blocks and custom HTML / CSS when necessary
• Set up journeys and automations that are optimized for conversion and retention
• Channel-Specific Campaigns
• Plan and manage paid ad campaigns on Google, Facebook, Instagram, and LinkedIn
• Develop LinkedIn newsletters to target professional and B2B audiences (restaurant owners, investors, partners)
• Align ad creatives and copy with the company’s voice and mission
• Cross-Functional Collaboration
• Work closely with the internal team of designers, writers, and community managers
• Contribute to cross-channel campaign planning, especially during key moments like Black History Month, Juneteenth, or Taste of Culture campaigns
• Participate in team meetings and provide performance insights to optimize campaigns
• Voice, Tone & Culture Fit
• Communicate in a voice that is authentic, uplifting, culturally aware, and community-driven
• Show a natural interest in food, community stories, and culture, especially within the Black diaspora
• Ensure every message reinforces the company’s values and deepens connection with both diners and restaurant owners

Working Conditions Details;

Work Environment :  This is a fully remote position.

Working Hours :  10 hours per week ( 40 hours monthly ).

Ideal Profile

Nice to Have :

What's on Offer?