Field Sales Representatives

Job Description

Our client is a prominent food manufacturing enterprise offering natural culinary solutions and nutrient-dense food products across key markets in Nigeria.

Job Summary

The Field Sales Representative is responsible for driving active sales, product distribution, and brand visibility within their assigned territory. The role focuses on aggressive market penetration, building strong retail relationships, generating orders, and achieving assigned revenue targets to expand the commercial footprint across key Lagos market hubs.

Key Responsibilities

• Deliver assigned monthly sales, distribution, and market penetration targets within the designated territory.
  
• Build, maintain, and manage strong, long-term relationships with key open-market traders, wholesalers, and retailers.
  
• Actively prospect for new retail outlets, negotiate orders, ensure consistent product supply, and facilitate accurate payment reconciliations.
  
• Gather and report field intelligence, competitor pricing, market trends, and customer feedback to the Assistant Sales Manager.
  
• Ensure proper merchandising, product display, and shelf positioning of our products across retail shops.
  
• Execute daily route plans efficiently and submit timely reports on field activities and performance.
  
  
  

Requirements

• Minimum of 2 to 3 years of relevant field sales experience, specifically within the Fast-Moving Consumer Goods (FMCG) sector.
  
• A strong, practical understanding of the Lagos open-market landscape and distribution channels (familiarity with Oke-Arin, Trade Fair, Agege, or Ipaja is a distinct advantage).
  
• Strong negotiation, persuasive, and customer relationship management skills.
  
• Proven ability to work independently, manage routes effectively, and meet/exceed assigned sales targets.
  
• Minimum of OND, HND, or Bachelor's degree in Marketing, Business Administration, or a related field.
  

Requirements
HND/BSc in Marketing, Business Administration, Advertising, or a related field; a postgraduate qualification is a plus. 8+ years of progressive experience in marketing or trade marketing within FMCG, food flavors, or retail networks, including proven brand and product management experience. Proven managerial track record in leading teams and driving strategic commercial growth. Core competency in brand equity management, customer marketing strategies, retail network optimization, and full execution across the 4Ps (Product, Price, Place, Promotion). Hands-on experience executing trade marketing campaigns, loyalty initiatives, and converting market data into actionable growth insights. Understanding of digital marketing channels, including website, mobile app, and social media platform management. Advanced ability to analyze trade data, translate research into category strategies, and manage financial budgets while adhering to data privacy standards. Robust project management skills with a strong record of transforming high-level ideas into impactful execution. Excellent team leadership and motivation skills with a talent for fostering cross-functional collaboration. High-impact communication, presentation, and negotiation skills to influence key internal and external partners. Sharp market intuition and customer orientation to align business value propositions with trade and consumer needs. Self-directed, highly autonomous, and proactive with strong personal initiative. Analytical, detail-oriented, adaptable under pressure, and committed to continuous learning.