Social Media Specialist
cig motor • Lagos, Nigeria
29 days ago
Job description
Job title : Social Media Specialist
Job Location : Lagos Deadline : October 14, 2026 Quick Recommended Links
Job Summary:
- The Social Media Specialist manages CIG Motors' social media presence, developing content and campaigns that grow brand awareness, drive engagement, and generate traffic and leads across social platforms.
Key Responsibilities:
Content Planning & Execution
- Develop and manage a social media content calendar across platforms.
- Execute organic and paid social media campaigns aligned with overall marketing objectives.
Community & Reputation Management
- Engage with followers, respond to comments and direct messages, and manage the brand's online reputation.
- Monitor conversations and sentiment around the brand and escalate issues where necessary.
Analytics & Optimization
- Track social media performance metrics and prepare regular reporting.
- Analyze data to optimize content and campaign performance.
Collaboration & Trend Monitoring
- Work closely with the Creative Director and Motion Designer & Video Editor to develop content assets.
- Stay current with social media trends, platform updates, and best practices to keep content relevant.
Requirements
- Bachelor's degree in Marketing, Communications, Mass Communication, or a related field.
- Minimum of 2- 4 years' experience managing brand social media accounts.
- Experience with social media management and analytics tools.
- Strong copywriting and content creation skills.
- Sound knowledge of social media platforms and best practices.
- Analytical skills, with familiarity with social media analytics tools.
- Creativity and strong awareness of digital and social trends.
- Effective community management skills.