Head Business Development & Marketing

Head of Business Development & Marketing

Industry: Microfinance Banking | Financial Services

Reports To: Managing Director / Chief Executive Officer

Location: Lagos, Nigeria

Work Structure: Full-Time | Onsite

Remuneration: ₦800,000 – ₦1,000,000 Monthly Gross

Level: Senior

Client Overview
Our client is a growing financial services institution providing accessible and customer-focused financial solutions tailored to the personal and business needs of individuals, entrepreneurs, and small businesses. The organization offers a range of banking and financial services designed to support financial inclusion, business growth, and long-term customer relationships.

The institution is focused on expanding its market presence, strengthening customer acquisition, and delivering convenient financial solutions through effective business development and marketing strategies.

Role Summary
Our client is seeking an experienced and commercially driven Head of Business Development & Marketing to lead growth initiatives, strengthen customer acquisition, drive deposit mobilization, and expand the institution's market share.
The successful candidate will develop and execute business development and marketing strategies, build strategic partnerships, lead the sales and marketing team, and ensure achievement of revenue and customer growth objectives.

Key Responsibilities

Business Development & Growth

• Develop and implement business development strategies aligned with the organization's growth objectives.
• Drive customer acquisition, deposit mobilization, loan portfolio growth, and revenue generation.
• Identify new market opportunities, customer segments, and potential revenue streams.
• Monitor business performance and implement initiatives to improve market penetration and profitability.

Sales & Customer Acquisition

• Lead initiatives to attract and retain individual, SME, and corporate customers.
• Set and monitor sales targets across the business development and marketing team.
• Develop effective customer acquisition and retention strategies.
• Track sales performance and ensure consistent achievement of agreed targets.

Marketing & Brand Growth

• Develop and execute integrated marketing campaigns across relevant channels.
• Strengthen brand visibility and market positioning.
• Use customer insights and market intelligence to improve marketing effectiveness.
• Monitor competitor activities and emerging market trends.

Partnerships & Stakeholder Management

• Identify and develop strategic partnerships that support business growth.
• Build relationships with corporate organizations, SMEs, associations, and other relevant stakeholders.
• Negotiate and manage partnerships that generate new business opportunities.
• Represent the organization at relevant business and industry engagements.

Team Leadership & Performance

• Lead, coach, and develop the business development and marketing team.
• Establish clear performance objectives and monitor individual and team results.
• Promote a performance-driven culture focused on accountability and customer growth.
• Provide regular business performance reports and recommendations to management.

Requirements

Education Bachelor's Degree in:

• Marketing, Business Administration, Banking & Finance, Economics or a related discipline.
• Professional qualifications or certifications in Marketing, Sales, Banking, or Business Development will be an advantage.

Experience

• Minimum of 5–8 years of relevant experience in banking, microfinance, financial services, sales, or business development.
• Demonstrated experience in deposit mobilization and customer acquisition.
• Proven track record of achieving sales, revenue, and business growth targets.
• Experience leading and managing sales or business development teams.
• Strong understanding of the Nigerian financial services and microfinance market.
• Experience developing strategic partnerships and managing key business relationships.

Technical Competencies

• Business Development & Sales Strategy
• Deposit Mobilization
• Customer Acquisition & Retention
• Market Analysis
• Partnership Development
• Sales Performance Management
• Marketing Campaign Management
• Revenue & Pipeline Management
• CRM and Sales Reporting Tools
• Microsoft Office Suite

Core Competency
Commercial Leadership & Growth

• Strong commercial awareness and business judgment.
• Excellent negotiation and relationship-management abilities.
• Target-driven and results-oriented.
• Strong leadership and team management skills.
• Excellent communication and presentation skills.
• Strategic, analytical, and proactive approach to business growth.