Marketing Communications Officer

Marketing & Communications Officer Location: Lekki, Lagos Industry: Telecommunications (ISP) Employment Type: Full-Time (Onsite) Experience Level: 5–7 Years Salary Range: ₦300,000 – ₦500,000 Monthly (Net) Role Overview We are seeking an experienced and strategic Marketing & Communications Officer to drive brand visibility, customer engagement, and demand generation initiatives within the telecommunications/ISP sector. The ideal candidate will be responsible for executing integrated marketing and communication strategies that support customer acquisition, retention, and competitive market positioning. Key Responsibilities 1. Strategy Execution Support the development and execution of marketing and communications strategies aligned with business objectives. Drive revenue growth through data-driven marketing initiatives. Enhance brand positioning within the ISP/telecommunications market. 2. Content Development & Brand Messaging Create compelling content for websites, blogs, social media, email campaigns, press releases, and promotional materials. Ensure consistency in brand messaging across all communication channels. Support corporate communications and public relations initiatives. 3. Campaign Management Plan and execute integrated marketing campaigns (digital and offline). Manage paid advertising, social media campaigns, and promotional activities. Support product launches and service marketing initiatives. 4. Social Media & Digital Marketing Manage and grow the companys social media platforms. Drive engagement, lead generation, and online visibility. Monitor digital trends and competitor activity within the telecom space. 5. Performance Analysis & Reporting Track and analyze marketing KPIs (CAC, ROI, conversion rates, engagement metrics). Prepare performance reports and recommend optimization strategies. 6. Market Research & Competitive Intelligence Conduct market research to understand customer behavior and telecom trends. Monitor competitor activities and recommend strategic adjustments. 7. Cross-Functional Collaboration Work closely with Sales, Product, Customer Experience, and Technical teams to ensure alignment. Support internal communications where required. Required Qualifications & Experience Bachelors Degree in Marketing, Mass Communication, Business Administration, or related field. Minimum of 5–7 years cognate experience in Marketing & Communications. Experience within Telecommunications or ISP industry is strongly preferred. Demonstrated success in executing high-impact marketing campaigns. Strong knowledge of digital marketing tools and analytics platforms (e.g., Google Analytics, social media insights, WordPress CMS). Required Competencies Excellent written and verbal communication skills. Strong creative and strategic thinking ability. Analytical mindset with performance-driven focus. Strong project management and multitasking skills. Ability to work onsite in a fast-paced environment. Strong stakeholder engagement and presentation skills. How to Apply Qualified and interested candidates should forward their CV to: hiring@mysigma.io Subject Line: Marketing & Communications Officer – Telecom