Digital Marketing Growth Specialist – Zoho One Business Automation Solutions

Digital Marketing & Growth Specialist – Zoho One & Business Automation Solutions Department: Sales Location: Island, Lagos (Hybrid / Onsite) Employment Type: Full-Time Experience Level: 5 – 7 Years Reporting Line: Head of Sales / Country Manager Salary: ₦800,000 (Net) + Performance-Based Bonuses Role Summary We are seeking a highly driven, commercially minded Digital Marketing & Growth Specialist with proven experience marketing and selling Zoho One and Zoho enterprise software solutions to drive awareness, demand generation, and revenue growth across Nigeria and Africa. This role is central to positioning the organization as a trusted Zoho One implementation and business automation partner , supporting SMEs, enterprises, and government institutions in digitizing operations across CRM, finance, HR, analytics, operations, and workflow automation. This is a revenue-linked growth role , ideal for a B2B SaaS marketing professional with hands-on experience converting marketing initiatives into qualified pipelines and closed Zoho deals within mid-market and enterprise environments. Key Responsibilities Demand Generation & Lead Growth Plan, execute, and optimize integrated digital marketing campaigns promoting Zoho One and individual Zoho applications. Design and manage high-conversion marketing funnels, including landing pages, lead magnets, email campaigns, and automated workflows. Generate consistent inbound and outbound qualified leads through Google Ads, LinkedIn Ads, SEO, webinars, demos, and content marketing. Align marketing initiatives directly with Zoho product sales targets to support pipeline and revenue growth. Brand Development & Market Positioning Position the organization as a leading Zoho One implementation and business automation solutions provider. Develop Zoho-focused case studies, demos, explainer content, solution briefs, and customer success stories. Manage LinkedIn and other professional platforms to drive B2B engagement and Zoho solution visibility. Performance Marketing & Analytics Track, analyze, and report on campaign ROI, lead quality, customer acquisition cost (CAC), and conversion metrics. Leverage Zoho Analytics and related tools to evaluate performance and continuously optimize campaigns. Sales Enablement & CRM Management Qualify marketing leads and convert them into sales-ready Zoho opportunities. Maintain accurate and up-to-date marketing and sales pipelines within Zoho CRM. Collaborate closely with the sales team to support product demos, proposals, and deal closures. Required Qualifications & Skills (Must-Have) Bachelors degree in Marketing, Business Administration, Communications, or a related field. 5 – 7 years of experience in B2B digital marketing, SaaS marketing, or IT services. Demonstrated experience selling Zoho products , including Zoho One and core applications such as Zoho CRM, Books, People, Desk, Analytics, Creator, and Projects ( mandatory ). Proven ability to generate qualified leads that convert into closed revenue. Hands-on expertise in: Google Ads and LinkedIn Ads Marketing automation, email funnels, and lead nurturing Content marketing and SEO Zoho CRM and Zoho marketing tools Strong understanding of SME and enterprise SaaS sales cycles. Excellent analytical, communication, and stakeholder management skills. Ability to thrive in a target-driven, revenue-focused environment. Compensation & Benefits Net monthly salary of ₦800,000 . Performance-based bonuses and commissions tied to Zoho deal conversions. Health Maintenance Organization (HMO) coverage. Pension contributions in line with statutory requirements. Leave allowance. Ongoing training and advanced certification within the Zoho ecosystem. Key Performance Indicators (KPIs) Number of Zoho-qualified leads generated monthly. Lead-to-deal conversion rate for Zoho products. Marketing-influenced revenue from Zoho sales. Cost per acquisition (CPA). Zoho sales pipeline growth and velocity. Career Growth & Opportunity Opportunity to work on enterprise-level Zoho digital transformation projects. Direct impact on organizational revenue growth and regional market expansion. Clear progression into Head of Growth or senior marketing leadership roles. Candidate Value Proposition High performers will earn significantly above base salary through commissions and performance bonuses while building deep expertise within the Zoho ecosystem. How to Apply Interested and qualified candidates should send their CV and a brief cover note to: hiring@mysigma.io Subject Line: Digital Marketing & Growth Specialist – Zoho One