Marketing Data Scientist

At Hostelworld (Permanent), in Porto, Portugal

Expires at : 2025-05-19

Remote policy : Full remote

ABOUT US

Hostelworld Group, the global hostel-focussed online booking platform, inspires adventurous minds to meet the world and come back with life-changing stories to tell. Our customers are not your average tourists, they crave cultural connection and unique experiences that we make possible by providing an unbeatable selection of hostels in unmissable locations – all in the palm of their hand.

It is the social nature and community feel of hostels and their environment, that enable travellers to embrace journeys of discovery, adventure and meaning. We have more than 13 million reviews across 17,800 hostels in more than 179 countries, making the brand the leading online hub for social travel. The website operates in 19 different languages and our mobile app in 13 languages.

Founded in 1999 and headquartered in Dublin, Hostelworld has a growing, high-calibre team of 230 people within Technology, Product, Global Markets, HR, Finance & Legal and Marketing Teams across our Dublin, London, Porto, Shanghai and Sydney offices. Hostelworld is listed on the London Stock Exchange and Dublin Euronext.

WHO YOU'LL WORK WITH

You will play a key role in a diverse, highly-talented Analytics & Insights team providing insights across a number of growth units including paid marketing, customer analytics, and app analytics to support decision-making at C and senior management level. The Marketing Decision Scientist will play a pivotal role in driving data-informed marketing strategies and decisions, with a particular emphasis on managing and optimising Google Ads bidding algorithms. As a key member of the Analytics and Insights team, this role will involve close collaboration with paid marketing, app marketing, and data teams to uncover insights, optimise campaigns, and contribute to business growth.

WHAT YOU'LL DO

You will hone and develop a wide range of technical skills in managing our data analytics and data science products. The paid analytics team require a person who is flexible, adaptable and able to translate business needs into measurable results. It’s a rewarding experience with exciting diverse work :

• Develop, manage, and optimise bidding algorithms for Google Ads campaigns (Google search results and Google Hotel Price Ads) using Python scripts.
• Translate business objectives into functional code, ensuring that the bidding logic aligns with marketing goals and maximises the return on advertising spend (ROAS).
• Optimise budget allocation across channels and campaigns to improve profitability. Continuously monitor and analyse performance of the campaigns, identify areas of

inefficiency, and develop strategies to enhance bidding logic.

retention, and lifetime value.

Main requirements

Nice to have

Benefits & Perks