Job title : Sales Executive
Job Location : Delta Deadline : July 15, 2025 Quick Recommended Links
- Jobs by Location
- Job by industries
- Career Advice
Principal Responsibility
The Sales Executive is accountable for delivering volume and revenue targets within a defined geographical area by effectively managing distributors, bakeries, and retail channels. The role emphasizes deep market penetration, customer satisfaction, credit management, and cross-functional collaboration with the Technical Services and Supply Chain teams.
Duties
Drive area sales performance to meet or exceed monthly, quarterly, and annual targets in line with national sales goals.Develop and maintain strong relationships with flour distributors, bakers, wholesalers, and sub-distributors.Execute customer acquisition and route-to-market strategies, ensuring numeric and weighted distribution growth.Work closely with Technical Service Officers (TSOs) to deliver cost-saving initiatives and technical support to bakers.Monitor baking costs, flour consumption, and feedback from bakers to inform sales strategy.Track in-market stock levels, customer order cycles, and ensure timely order processing and delivery.Enforce compliance with credit policies; manage receivables and escalate overdue accounts appropriately.Provide weekly reports on sales trends, competitor activities, field intelligence, and performance gaps.Key Performance Indicators (KPIs) :
Sales Volume and vs. monthly targetsCustomer coverage and retention rateDistributor performance and stock rotationWeekly stock trackingSales team productivity and Daily Customer VisitCredit compliance and collection performanceMarket visibility and execution of activationsQualifications & Experience :
Bachelor's degree in marketing, Business Admin, or related discipline3-5 years in FMCG / FLOUR salesNot more than 35 years of ageProven ability to manage distributors and bakeriesProficient in Excel and sales reporting toolsStrong interpersonal, negotiation, and communication skillsUnderstanding of the flour supply chain and bakery operationsWillingness to travel extensively within the assigned area