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Sales Executive

Sales Executive

Life Flour Mill LimitedDelta, Nigeria
20 days ago
Job description

Job title : Sales Executive

Job Location : Delta Deadline : July 15, 2025 Quick Recommended Links

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Principal Responsibility

The Sales Executive is accountable for delivering volume and revenue targets within a defined geographical area by effectively managing distributors, bakeries, and retail channels. The role emphasizes deep market penetration, customer satisfaction, credit management, and cross-functional collaboration with the Technical Services and Supply Chain teams.

Duties

  • Drive area sales performance to meet or exceed monthly, quarterly, and annual targets in line with national sales goals.
  • Develop and maintain strong relationships with flour distributors, bakers, wholesalers, and sub-distributors.
  • Execute customer acquisition and route-to-market strategies, ensuring numeric and weighted distribution growth.
  • Work closely with Technical Service Officers (TSOs) to deliver cost-saving initiatives and technical support to bakers.
  • Monitor baking costs, flour consumption, and feedback from bakers to inform sales strategy.
  • Track in-market stock levels, customer order cycles, and ensure timely order processing and delivery.
  • Enforce compliance with credit policies; manage receivables and escalate overdue accounts appropriately.
  • Provide weekly reports on sales trends, competitor activities, field intelligence, and performance gaps.
  • Key Performance Indicators (KPIs) :

  • Sales Volume and vs. monthly targets
  • Customer coverage and retention rate
  • Distributor performance and stock rotation
  • Weekly stock tracking
  • Sales team productivity and Daily Customer Visit
  • Credit compliance and collection performance
  • Market visibility and execution of activations
  • Qualifications & Experience :

  • Bachelor's degree in marketing, Business Admin, or related discipline
  • 3-5 years in FMCG / FLOUR sales
  • Not more than 35 years of age
  • Proven ability to manage distributors and bakeries
  • Proficient in Excel and sales reporting tools
  • Strong interpersonal, negotiation, and communication skills
  • Understanding of the flour supply chain and bakery operations
  • Willingness to travel extensively within the assigned area
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    Sales Executive • Delta, Nigeria