Area Sales Manager (FMCG)

Job Description

Key Responsibilities

• Develop and implement area sales plans in line with company objectives

• Achieve volume, value, and distribution targets within the assigned territory

• Supervise, coach, and motivate Sales Representatives and field sales teams

• Manage distributors, wholesalers, and key retail accounts

• Ensure product availability, visibility, and merchandising standards

• Monitor sales performance and submit regular reports and forecasts

• Execute trade promotions, product launches, and market activations

• Track competitor activities and market trends

• Enforce pricing, credit, and company sales policies

• Maintain strong relationships with key trade partners

Qualifications

Qualifications & Experience

• Minimum of HND/BSc in Business Administration, Marketing, or a related field

• Minimum of 10 years of sales in FMCG and at least 5 years in the sale of oil, seasoning cubes.

• Strong knowledge and experience of the local markets.