Area Sales Manager (FMCG)

Job Description

Key Responsibilities

Develop and implement area sales plans in line with company objectives

Achieve volume, value, and distribution targets within the assigned territory

Supervise, coach, and motivate Sales Representatives and field sales teams

Manage distributors, wholesalers, and key retail accounts

Ensure product availability, visibility, and merchandising standards

Monitor sales performance and submit regular reports and forecasts

Execute trade promotions, product launches, and market activations

Track competitor activities and market trends

Enforce pricing, credit, and company sales policies

Maintain strong relationships with key trade partners

Qualifications

Qualifications & Experience

Minimum of HND / BSc in Business Administration, Marketing, or a related field

Minimum of 10 years of sales in FMCG and at least 5 years in the sale of oil, seasoning cubes.

Strong knowledge and experience of the local markets.