Head of Marketing/Growth LeadCapsgain Solutions • Lagos, Nigeria

Head of Marketing / Growth Lead

Capsgain Solutions • Lagos, Nigeria

12 days ago

Job description

Job title : Head of Marketing / Growth Lead

Job Location : Lagos

Deadline : March 04, 2026

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We are looking for a results-driven Head of Marketing / Growth Lead to own and scale revenue across our e-commerce brands.

This role is responsible for :

Turning ad spend into profitable, predictable revenue

Building a systematic product-launch and scaling engine

Leading paid media, creative and product research

Ensuring marketing decisions are driven by data, not guesswork

This is not a just run ads role. This is a business growth leadership role .

KEY RESPONSIBILITIES

Revenue & Growth Ownership

Own monthly revenue targets from marketing

Manage marketing profitability (CAC, margins and order volume)

Ensure marketing spend translates to actual banked revenue , not vanity metrics

Paid Advertising Leadership

Oversee all paid media (Meta, TikTok, others)

Supervise and manage Media Buyers

Decide :

Which products get budget

How much to scale or cut

When to pause, kill, or relaunch offers

Implement structured testing and scaling frameworks

Creative & Messaging Direction

Lead creative strategy in collaboration with :

Creative Strategist

Video Editors

UGC Creators

Define winning : Hooks, Angles, Offers, Messaging per product

Ensure high creative output and fast iteration

Product Launch & Research Oversight

Work closely with the Product Research & Offer team

Decide which products to launch

Define : Pricing, Bundles, Bonuses, Guarantees

Maintain a healthy pipeline of new products

Reporting, Data & Accountability

Deliver clear weekly marketing performance reports

Track performance across : Ads, Creatives, Products

Identify issues early and propose solutions proactively

EXPERIENCE / QUALIFICATIONS

MUST-HAVE

B.Sc / HND in digital marketing, or any related field

36 years in performance-driven e-commerce

Managed ?20m+ monthly ad spend

Strong Meta Ads experience (TikTok is a plus)

Understand Nigerian consumer behavior

Comfortable with Pay-on-Delivery realities

Experience in managing teams

Email marketing knowledge

ABSOLUTE NOs

Brand-only marketers

Junior media buyers

People who avoid accountability

People who cannot explain numbers clearly

Capsgain Solutions Limited is a performance-driven e-commerce company operating in Nigeria. We build and scale multi-product Pay-on-Delivery brands with a strong focus on :

Revenue accountability

Data-driven decision making

Structured testing and scaling

Clear documentation and reporting

If you are an individual who takes ownership , understand numbers, and are comfortable being held accountable for results, you are welcome to join the team by applying below.

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Head of MarketingGrowth Lead • Lagos, Nigeria

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