Performance Marketing SpecialistAfriex • Nigeria, Nigeria

Performance Marketing Specialist

Afriex • Nigeria, Nigeria

4 days ago

Job description

Job title : Performance Marketing Specialist

Job Location : Nigeria

Deadline : March 01, 2026

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Key Responsibilities

Manage and optimize Google Ads and Facebook / Meta campaigns to lower Cost Per Acquisition (CPA).

Analyze funnel data to identify why high click volumes (e.g., 4.9M clicks) are not resulting in higher signup rates.

A / B test ad creatives specifically for new features like Virtual Cards and Virtual Accounts.

Scale "Return to App" campaigns for churned users who haven't transacted since 2021-2024.

Success Metric :

Growth in New Transacting Users and lower CPA.

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Performance Marketing Specialist • Nigeria, Nigeria

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