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Digital Marketing & Automation Specialist (AI-Powered Growth)
Digital Marketing & Automation Specialist (AI-Powered Growth)Beauty N Brushes • Remote, Lagos, NG
Digital Marketing & Automation Specialist (AI-Powered Growth)

Digital Marketing & Automation Specialist (AI-Powered Growth)

Beauty N Brushes • Remote, Lagos, NG
2 days ago
Job description

Location : Remote – Nigeria

Employment Type : Full-Time

Salary Range : ₦400,000 NGN / month

About Beauty N Brushes

Beauty N Brushes (BNB) is an AI-powered beauty booking platform helping clients book the exact look they want by connecting them to top beauty professionals through visuals.

We’re looking for a talented digital marketer who can build and scale our marketing engine using AI, automation, and data-driven strategies. This person will play a key role in driving awareness, sign-ups, and retention for our upcoming launch.

Role Overview

You’ll be responsible for owning our marketing funnel end-to-end — from content strategy and ad campaigns to automation flows and analytics.

You’ll use your expertise in Instagram and TikTok Ads, email marketing, and AI tools to build efficient growth systems that convert new users and re-engage drop-offs from our web app.

Key Responsibilities

  • Plan, execute, and optimize Instagram and TikTok ad campaigns to grow user acquisition.
  • Build AI-powered marketing automations (using tools like ManyChat, Zapier, or n8n) for lead capture and onboarding.
  • Create and test landing pages for sign-ups, early access, and campaigns.
  • Design email marketing flows for re-engagement, onboarding, and nurturing leads.
  • Use web analytics and user behavior tracking (e.g., Meta Pixel, Google Analytics, or Hotjar) to re-target users who drop off mid-journey.
  • Manage our content funnels, collaborating with the content and design teams.
  • Use AI tools (e.g., ChatGPT, Jasper, OpusClip, or Synthesia) to create faster, more effective campaigns.
  • Report on campaign performance and identify new growth opportunities.

Ideal Candidate

  • 3+ years of experience in digital marketing or growth roles.
  • Hands-on experience with Instagram and TikTok Ads.
  • Skilled at setting up marketing automations (e.g., ManyChat, Zapier, n8n, or HubSpot).
  • Experience building landing pages (e.g., Webflow, Framer, Carrd, or ClickFunnels).
  • Proficient in email marketing tools (MailerLite, Klaviyo, ConvertKit, or ActiveCampaign).
  • Strong understanding of analytics, pixels, and retargeting.
  • Familiarity with web app marketing — driving conversions and bringing users back.
  • Creative thinker who uses AI tools to enhance content, targeting, and campaigns.
  • Excellent communication and results-driven mindset.
  • Bonus Skills (Nice to Have)

  • Experience marketing startups or marketplaces.
  • Background in beauty, lifestyle, or tech industries.
  • Basic design skills for quick ad or landing page creation (Canva, Figma).
  • Compensation

  • ₦400,000 NGN per month (based on experience & performance)
  • Long-term opportunity with growth potential as the brand expands.
  • How to Apply

    Please send to Ruth@beautynbrushes.com :

    1. A short introduction and why you’re interested in working with Beauty N Brushes.

    2. Links or screenshots of campaigns or automations you’ve built.

    3. A brief description of one AI or automation tool you’ve used and how it helped improve marketing results.

    4. Your resume

    Why Join Us

    You’ll be at the center of an AI-driven beauty tech revolution — helping us create smarter marketing systems that connect beauty professionals and clients across Africa and beyond. You’ll have the freedom to innovate, experiment, and lead growth initiatives with real impact.

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    Marketing Specialist • Remote, Lagos, NG

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