Growth and Marketing LeadLadder • Lagos, Lagos, Nigeria
Growth and Marketing Lead
Ladder • Lagos, Lagos, Nigeria
4 days ago
Job type
- Quick Apply
Job descriptionYou will shape the effort to take the company from 0 to 1 through brand development, user acquisition, and engagement. You will align mission, vision, and strategic objectives with a deep understanding of core user personas, ensuring that all internal and external communications align with brand essence, add value to clients, and drive inbound traffic towards profitable business action. You will design and execute go-to-market strategy, focusing on rapid user acquisition and brand visibility. You will own the growth funnel, analyzing metrics to optimize conversion rates, customer retention, and overall ROI. You will continuously collect data about different customer segments and personas, leveraging extensive research and analysis to devise strategies to acquire, retain, and engage users. You will lead the marketing department, providing strategic direction for product marketing, content creation, and community engagement. You will lead data-driven marketing campaigns, evaluating performance metrics and leveraging analytics to optimize ROI. You will develop and coordinate promotional campaigns, PR, and other multi-channel marketing efforts. You will act as the guardian of brand integrity, ensuring communication is consistent, professional, and inspiring across all platforms. You will select appropriate tools that facilitate execution of content strategies and data-driven marketing across planning, publication, and analytics. You will develop strategies for product-led growth in collaboration with product teams to facilitate action, reduce churn, and drive growth of core metrics users, active users, deposits, commission, and revenue. You will develop creative ideas on how to engage the audience online and offline, organizing various initiatives to cultivate and grow engagement within the community. You will identify and secure key partnerships that accelerate credibility and reach within the fintech ecosystem. You will keep up to date with market developments and analyze consumer insights as well as competitor strategies, reporting on these monthly. You will mentor and guide a team of product marketers, designers, and content creators to deliver cohesive, high-impact campaigns. You will recruit a high-performing team to help achieve strategic objectives. You will make note of and advocate for all necessary resources - humans, tools, finances as appropriate to growing your team to advance the company's mission and efficiently accomplish objectives. You will work closely with the CEO and CCO to align marketing efforts with the company's broader commercial goals. You will be an exemplary leader contributing to the company culture of efficiency, optimization, excellence, and ownership. You will prepare and execute quarterly and monthly growth strategy plans. You will prepare monthly reports detailing actions, metrics, insights, and market landscape. Successfully launch and establish a measurable brand presence within the first 6 months. Achieve a 20% month-on-month growth in new user sign-ups through optimized marketing channels. Implement engagement strategies that maintain a high retention rate for newly acquired enterprise and individual users. Secure at least 3 high-impact strategic partnerships that directly contribute to lead generation and revenue growth. Establish a culture of structured experimentation and data-driven decision-making across the marketing function. Build and lead a high-performing marketing team that consistently delivers results. A proven track record in growth marketing or brand management within the Fintech or Finance industry. Extensive knowledge of marketing strategies, channels, and branding. Digital marketing experience in website, mobile app, and online campaign flow development. Excellent written and verbal communication skills, with demonstrably impressive copywriting ability. Strong analytical thinker with proven ability to translate data into creative, results-oriented marketing strategies. Advanced competency with social media management, web analytics, and SEO for digital platforms. Demonstrated leadership experience, having managed teams or departments in a fast-paced environment. Experience in 0 to 1 growth, knowing how to market a brand that is just starting out in a new region. Excited about marketing possibilities in new technologies and emerging trends. Creativity and penchant for business strategy; comfortable taking risks and working outside the box, adopting unusual methods to yield out-of-this-world results. Highly organized, with a strong sense of prioritization and efficient time management. Biased for execution, with high personal investment in your work and a strong sense of ownership. Entering a mature market and navigating a highly competitive fintech landscape to find a unique edge. Managing the dynamics of a growing team while potentially working remotely or hybrid as operations scale. Balancing the need for long-term brand building with the immediate pressure to show growth and revenue through rapid iteration. Keeping up with market developments and emerging trends while maintaining consistent execution on core growth initiatives. Competitive salary and performance-based incentives. Opportunity to be one of the earliest hires with significant ownership and responsibility in a high-value position that directly influences business execution, working directly with the CEO and CCO. As the company grows, so do you. All roles are structured to help employees evolve as career rockstars with the resources you need to succeed. You're joining a rocket ship; a truly world-class team with tremendous growth potential. Eligibility for the early employee share option plan, adding value to yourself while you synthesize value for the business and users. A collaborative environment working directly with the C-suite. Opportunity for professional growth as the department expands.
Introduction to the role
In partnership with our client, we are seeking a Growth Marketing Lead to serve as the architect of brand development, user acquisition, and market expansion for a trailblazing fintech startup building a smart wealth management platform. You will be a pivotal strategic partner responsible for taking the company from 0 to 1 executing go-to-market strategy, refining brand identity, and owning strategic initiatives across performance marketing, product marketing, content, community engagement, events, activations, and partnerships. If you are a growth-driven marketer who can combine storytelling with analytics to scale products and build high-performing teams, we want to meet you.
Who are we looking for?
- You are a strategic marketer who sees the story behind the numbers, using analytics to drive high-velocity growth and creating a culture of structured experimentation and iteration.
- You are a fintech enthusiast with extensive knowledge of marketing strategies, channels, and branding, specifically understanding how to scale products from zero to one.
- You are a connector, naturally gifted at building high-level partnerships and knowing exactly which stakeholders to engage to move the needle.
- You are a creative storyteller with excellent written and verbal communication skills and demonstrably impressive copywriting ability, capable of overseeing content and brand integrity across diverse digital and physical channels.
- You are a high-achiever driven by results, with high personal investment in your work, a strong sense of ownership, a desire for impact, and comfort operating with the speed and intensity of a startup.
- You are highly organized with a strong sense of prioritization and efficient time management, biased for execution, hunting down every available avenue to get things done.
- You are highly meticulous, paying keen attention to detail, with an open mind while being opinionated and expressive.
- You are a strong analytical thinker with proven ability to translate data into creative, results-oriented marketing strategies.
Your Responsibilities…
Strategic Growth & Market Entry
Brand & Performance Marketing
Product-Led Growth & Community Engagement
Partnerships & Market Intelligence
Leadership & Team Building
Planning & Reporting
What Success looks like…
To be considered for this role you should have…
Challenges you may face in this role…
The Goodies…
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Growth and Marketing Lead • Lagos, Lagos, Nigeria
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