Snr. Brand StrategistExposé Marketing Solutions Limited • Ikeja, LA, ng

Snr. Brand Strategist

Exposé Marketing Solutions Limited • Ikeja, LA, ng

24 days ago

Job type

Quick Apply

Job description

Job Description

Key Responsibilities

Strategic Planning & Development

Develop insight-driven brand activation strategies tailored to client objectives.
Conduct market research, competitive analysis, and trend forecasting to uncover consumer behaviours and emerging opportunities.
Collaborate with creative, production, and account teams to ensure strategic alignment in campaign execution.
Build audience personas, consumer journey maps, and engagement roadmaps to inform activation strategies.

Research & Insights Generation

Analyse consumer data, industry reports, and cultural trends to develop strategic recommendations.

Monitor competitor activities and experiential marketing innovations to provide strategic diff erentiation for clients.

Leverage digital tools and social listening to extract real-time insights for campaign optimization.

Client & Business Development Support

Develop compelling strategy decks, pitch presentations, and case studies for client proposals.

Support other teams to ensure strategic alignment in campaign development and execution

Participate in client meetings, brainstorming sessions, and strategic workshops to provide data-driven recommendations.

Performance Measurement & Optimization

Conduct post-campaign analysis and provide insights for continuous improvement.

Recommend innovative approaches to enhance brand engagement and ROI.

Defi ne and track key performance indicators (KPIs) to measure the eff ectiveness of brand activations and campaigns developed.

Requirements

Bachelor’s degree in Marketing, Business, Communications, or a related fi eld.

3-4+ years of experience in strategy, marketing, or brand planning (preferably within an experiential or advertising agency).

Strong research and analytical skills with the ability to synthesize complex information into actionable insights.

Profi ciency in Microsoft Offi ce and Google Workspace (knowledge of data visualization tools and Zoho Workspace is a plus).

Deep understanding of consumer behaviour, marketing trends, and brand storytelling.

Ability to think strategically and creatively, with strong problem-solving skills.

Excellent verbal and written communication skills for client presentations and internal collaboration.

Ability to manage multiple projects and meet deadlines in a fast-paced environment.

Benefits

Opportunity to work with top brands on high-profile experiential campaigns.

A collaborative and creative environment with career growth opportunities.

Access to industry events, workshops, and training programs.

Competitive salary and performance incentives.

Requirements

Bachelor’s degree in Marketing, Business, Communications, or a related fi eld.

3-4+ years of experience in strategy, marketing, or brand planning (preferably within an experiential or advertising agency).

Strong research and analytical skills with the ability to synthesize complex information into actionable insights.

Profi ciency in Microsoft Offi ce and Google Workspace (knowledge of data visualization tools and Zoho Workspace is a plus).

Deep understanding of consumer behaviour, marketing trends, and brand storytelling.

Ability to think strategically and creatively, with strong problem-solving skills.

Excellent verbal and written communication skills for client presentations and internal collaboration.

Ability to manage multiple projects and meet deadlines in a fast-paced environment.

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Snr Brand Strategist • Ikeja, LA, ng

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