Growth Creative Strategist - Meta-First (Nigeria)

Your Mission Source and turn raw customer insight into scroll-stopping Meta ads that meet—or beat—our NC-ROAS and retention targets before a single dollar hits the ad account .

You’ll mine the voice of the customer, craft high-conversion concepts, and run an AI-powered workflow that keeps fresh creative shipping and old winners refreshed.

Core Responsibilities # What You Own What “Great” Looks Like 1 DTC Growth Fundamentals Mastery Applies deep performance-marketing theory to every brief—e.g.

customer-awareness ladder, market-sophistication levels, new-mechanism framing, identity & tribe marketing, price-elasticity tests, offer stacking, risk-reversal hooks, urgency / scarcity triggers, AOV boosters, and persuasive frameworks (PAS, 4 Ps, ACCA).

Spots positioning gaps others miss and crystallises them into clear “why buy now” angles.

2 Audience & Insight Research Engine Runs a repeatable insight loop that taps multiple source types : post-purchase surveys, customer-service logs, product reviews, UGC & ad comments, social threads (Reddit / TikTok / Facebook groups), sales-call transcripts, Amazon listings, competitor creatives, industry reports, and cultural trends.

Distils findings into messaging hierarchies, customer avatars, and actionable creative briefs that directly inform hooks, angles, and offers.

• 3 Concept Engine Ship 5–10 validated ad concepts per brand, per week —each with hook, angle, asset list, and success metric.
• 4 Copy & Script Craft Write punchy headlines, primary text, and video scripts that beat control CTR / CAC on ≥ 30 % of tests.
• 5 Creator & Asset Production Source, brief, and manage creators / designers so assets land on time and on spec; close feedback loops in
• 6 AI-First Workflow Builder Deploy LLM prompts & internal Gen-AI tools to tag winners, auto-draft briefs, and cut concept-to-launch time by ≥ 25 %.

7 Test Roadmap & Reporting Maintain a rolling 4-week test backlog; log hypotheses, results, and next steps in a single Google-Sheet dashboard.

Must-Have Skill Set 5 + yrs profitably driving growth for DTC brands (≥ $50 k / mo spend) with a creative-led, funnel-first approach .

Experience building internal SOPs or playbooks.

Powered by JazzHR