Job Description
The Marketing & Social Media Coordinator will manage our presence across Facebook, Instagram, and TikTok, using Meta Business Suite and ad targeting to reach the right audiences. The role includes creating engaging content with influencers, creating content in a fun way using a smartphone or Nutzy fans willing to assist in content creation, driving community engagement, and reporting on campaign performance. In addition, the Coordinator will work with our activation agency to oversee below-the-line activations, ensuring promoters are well trained and marketing materials are effectively deployed, bridging digital and on-the-ground marketing to strengthen Nutzy’s brand visibility.
Role Purpose
The Marketing & Social Media Coordinator will manage our presence across Facebook, Instagram, and
TikTok, focusing on community engagement, content creation, and influencer collaborations. A key part of this role
is using Meta Business Suite and ad targeting tools to ensure campaigns reach the right audiences and deliver
measurable impact. In addition, the role will be to plan and oversee below-the-line (BTL) activations, ensuring
outsourced promoters are well-trained and marketing materials are effectively deployed. This position connects
digital marketing as well as working with our outsourced below the line team to strengthen brand awareness,
consumer engagement, and sales impact.
Requirements
Key Responsibilities
Social Media Management
budget for content creation per month and what it will entail and the Marketing Director and Finance Officer will
challenge / approve.
ROI.
Below-the-Line (BTL) Activations
effectively.
are also looking to hire a market research manager who you will also report any insights / feedback from consumers
that come out from our below-the-line activations.
Collaboration & Coordination
insights received.
Qualifications & Skills
Marketing Coordinator • lagos, LA, ng