Lead, Product Growth & Analytics

RESPONSIBILITIES :

1. Growth Strategy & Optimisation

• Conversion Rate Optimization (CRO) : Own the end-to-end optimization of the lending funnel identifying friction points in the KYC and disbursement stages.
• Funnel Optimization : Design and execute A / B tests across the entire user journey (AARRR framework) to reduce drop-offs in the Onboarding Loan application and other relevant Product Processes.
• Viral Loops : Develop and manage referral programs and incentive structures that turn our existing credit customers into brand advocates.
• Data-Driven Insights : Partner with the data team to build growth dashboards that track North Star metrics and leading indicators of churn.
• Retention & Expansion : Develop cohorts-based strategies to increase repeat borrowing and the adoption of new financial products.
• Testing Framework : Build and manage a rigorous A / B testing roadmap ensuring every product change is measured against core business KPIs.

2. Product Analytics & Data Governance

3. Cross-Functional Alignment

What to Expect in the Hiring Process :

Key Skills

Adobe Analytics,Data Analytics,SQL,Attribution Modeling,Power BI,R,Regression Analysis,Data Visualization,Tableau,Data Mining,SAS,Analytics

Employment Type : Full-Time

Experience : years

Vacancy : 1