• Plan and strategize for web merchandising to accomplish the company sales and marketing targets.
• Develop and coordinate online campaigns to increase digital sales plan
• Optimize paid advertising campaigns using SEO and other tools
• Monitor changes in website traffic or increases in sales
• Create promotional offers and ensure they are uploaded accordingly and correctly.
• Provide report on the utility and existing and novel strategies.
• Develop Promotional Budgets and Implement Key metrics to track and reconcile budgets.
• Analyze sales related data to predict future sales and concomitant stock requirements, etc.
Requirements
• First Degree or its equivalent in Marketing, Business Administration or related disciplines.
• Minimum of 5 years’ job-relevant experience as an E- commerce specialist in FMCG related company.
• Experience in FMCG industry is an added advantage.