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Product Marketing and Communications Lead
Product Marketing and Communications LeadPiggytech Global Limited • Lagos, Lagos, Nigeria
Product Marketing and Communications Lead

Product Marketing and Communications Lead

Piggytech Global Limited • Lagos, Lagos, Nigeria
30+ days ago
Job description

Product Marketing Strategy & Execution

  • Lead product marketing efforts from positioning to launch and beyond.
  • Own messaging frameworks for new products features and updatestailored to each audience segment.
  • Collaborate with the product team to translate complex features into clear compelling value propositions.
  • Develop go-to-market strategies for new product launches and work closely with the digital marketing team on execution.
  • Conduct market research and competitive analysis to inform messaging differentiation and user engagement.

Brand Messaging & Communication Consistency

  • Serve as the gatekeeper of Piggytechs tone voice and messaging across all channels (email social product and internal).
  • Align internal and external messaging to ensure clarity consistency and brand alignment across all departments.
  • Collaborate with teams to ensure product narratives are consistent with brand values and user needs.

    • Email Marketing & Lifecycle Campaigns

  • Lead email strategy across onboarding newsletters reactivation and feature updates.
  • Work with the product and digital marketing teams to ensure CustomerIO and other email touchpoints reflect the right messaging and timing.
  • Leverage user data to personalize communications and improve retention.

    • Cross-Functional Alignment

  • Act as a strategic liaison between product design compliance legal and customer success to ensure that communications are accurate timely and compliant.
  • Collaborate with the content and digital marketing teams to ensure campaign messaging is reinforced across online channels.

    • Performance Measurement & Insights

  • Track communication performance across campaigns : email engagement social sentiment campaign effectiveness and user feedback.
  • Use insights to optimize messaging strategies and improve future initiatives.
  • Monitor trends and audience behavior to refine product positioning and tone across different formats.
  • Proven experience in product marketing and communications preferably in fintech banking industry or PR agency.
  • Experience in customer support and managing a team of marketers is an added advantage.
  • Strong analytical skills with the ability to interpret data and market trends.
  • Excellent communication and presentation skills a good eye for design and the ability to articulate complex concepts clearly and compellingly.
  • Ability to work cross-functionally and influence stakeholders at all levels of the organization.
  • Result-oriented mindset with a track record of driving measurable business impact.
  • Familiarity with marketing automation tools CRM systems and analytics platforms.

    • Key Skills

    Internal Control,Accounting And Auditing,Accounts Handling,General Services,Elevator,Brand

    Employment Type : Full-Time

    Experience : years

    Vacancy : 1

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    Marketing • Lagos, Lagos, Nigeria

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