Growth Marketing Specialist

CareerBuddy connects African talent with global opportunities through four core services : Recruitment, Outsourcing / EOR, Media, and Executive Ghostwriting. We're a growing company and need a driven marketer who can help us build a consistent, qualified pipeline across all product lines.

We're looking for a Growth & Demand Marketing Specialist to own lead generation and demand creation across our four products. This isn't a "brand awareness" role; it's a revenue-accountability role that sits within Sales. You'll be measured on one thing above all else : qualified leads that convert to revenue.

Our 2025 data showed that 70% of our recruitment revenue came from repeat clients. That's a strength, but also a risk. We need someone who can systematically generate new business opportunities while nurturing existing relationships into expanded engagements.

You'll work directly with Sales Executives, not in a silo. When they're struggling to fill the pipeline, that's your problem too.

What You'll Own...

Lead Generation (Primary Focus)

• Build and execute inbound campaigns across content, SEO, paid media, email, and social that generate qualified leads for each product line
• Own monthly lead targets by product : Recruitment, Outsourcing / EOR, Media, and Executive Ghostwriting
• Create and manage lead scoring criteria with Sales to ensure marketing-qualified leads actually convert
• Track attribution rigorously—know exactly which channels and campaigns drive revenue, not just clicks

Demand Creation

Sales Enablement

Reporting & Optimization

What Success Looks Like...

Monthly Metrics :

Quarterly Metrics :

Must Have :

Strong Preference For :

The Right Mindset :

The goodies...