Head of Shuttlers Rental

About Shuttlers

Shuttlers is a technology-enabled mobility company providing reliable, safe and efficient transportation solutions to individuals and businesses. Through our growing portfolio of mobility services, we connect customers to flexible transportation solutions while building a scalable and commercially sustainable mobility ecosystem.

Role Summary

We are seeking a commercially astute, operationally driven and results-oriented Head of Shuttlers Rental to lead the growth, performance and profitability of our Rental business. The role carries end-to-end business accountability for revenue growth, profit and loss (P&L) performance, commercial strategy, customer acquisition and retention, service delivery outcomes and the financial sustainability of the business line.

The Head of Shuttlers Rental defines strategic priorities, develops competitive rental offerings and ensures customer commitments are delivered profitably and consistently. Working with Mobility Operations, Supply, Sales, Finance, Product and other functional teams, the role aligns commercial demand, delivery capacity, customer experience and financial performance. The Business Line Head owns the what and why of business outcomes; Functional Heads own the how of operational execution.

1. Business Strategy and P&L Ownership

• Own overall financial and commercial performance, including revenue, gross margin, contribution margin, profitability and approved targets.
  
• Develop and execute the Rental business strategy and translate company priorities into commercial, financial and service objectives.
  
• Lead annual business planning, budgeting, revenue forecasting and periodic reviews with Finance and functional teams.
  
• Prioritise growth opportunities across customer segments, rental offerings, geographic markets and service categories.
  
• Improve profitability through revenue optimisation, pricing discipline, cost efficiency and asset utilisation.
  
• Review performance against budgets and targets, explain variances and drive timely corrective actions.
  
• Evaluate the viability of new opportunities, customer contracts, service offerings and expansion initiatives.
  
• Provide executive leadership with clear reporting on performance, financial risks and recommended interventions.
  

2. Commercial Strategy, Revenue Growth and Market Development

• Define commercial strategy for customer segments, market positioning, business development and revenue growth.
  
• Pursue opportunities across corporate rentals, employee transportation, events, schools, institutions and other relevant segments.
  
• Develop differentiated rental propositions that meet customer needs and deliver sustainable margins.
  
• Drive new customer acquisition, account expansion, repeat business and strategic partnerships.
  
• Align Sales and Marketing activities with the Rental business’s commercial priorities and pipeline targets.
  
• Lead significant commercial negotiations within approved pricing and contracting authority.
  
• Use market intelligence to identify demand patterns, competitive threats and differentiation opportunities.
  
• Maintain a disciplined commercial pipeline and forecasting framework.
  

3. Service Delivery Performance and Operational Excellence

• Own Rental service delivery outcomes, including reliability, safety and fulfilment of customer commitments.
  
• Agree service requirements, delivery expectations and performance standards with Mobility Operations and Supply.
  
• Align confirmed customer demand with fleet availability, vehicle suitability, driver readiness and operational capacity.
  
• Monitor fulfilment, punctuality, cancellations, complaints and service recovery effectiveness.
  
• Identify recurring operational constraints and drive resolution through the accountable functional owners.
  
• Ensure commercial commitments are supported by realistic delivery capacity and cost assumptions.
  
• Drive improvements through service performance reviews and cross-functional corrective action.
  
• Escalate significant service failures, incidents and delivery risks promptly.
  

4. Pricing, Cost Optimisation and Profitability Management

• Develop competitive and sustainable pricing strategies across rental products, segments and service categories.
  
• Evaluate pricing, contract terms, delivery costs and customer profitability.
  
• Work with Finance and Operations to maintain cost-to-serve models covering vehicles, drivers, fuel, logistics and related costs.
  
• Monitor gross and contribution margins by rental transaction, customer account and service category.
  
• Improve margins through pricing optimisation, demand aggregation, capacity utilisation and reduced delivery costs.
  
• Establish profitability criteria for new contracts, renewals and exceptional pricing.
  
• Review underperforming contracts and service arrangements and implement commercial corrective actions.
  
• Apply approved delegated authority and escalation thresholds to pricing, discounts and commitments.
  

5. Customer Experience, Retention and Account Growth

• Own customer experience and retention outcomes for the Rental business.
  
• Strengthen loyalty, repeat bookings, contract renewals and account expansion.
  
• Set strategic account engagement priorities for high-value rental customers.
  
• Partner with Customer Experience, Sales and Operations on timely issue resolution and service recovery.
  
• Track customer satisfaction, complaints, retention and feedback to inform improvement.
  
• Grow customer lifetime value through relevant upselling, cross-selling and tailored service offerings.
  
• Maintain executive relationships with strategic customers and partners.
  
• Translate customer insights into service, pricing and process improvements.
  

6. Supply Strategy, Capacity Planning and Business Scalability

• Define capacity and supply requirements from demand forecasts and growth plans.
  
• Partner with Mobility Operations and Supply to secure reliable, cost-effective vehicle and driver capacity.
  
• Use utilisation and capacity data to guide commercial planning and customer commitments.
  
• Improve vehicle utilisation, reduce idle capacity and strengthen rental fulfilment economics.
  
• Support strategic supply partnerships that improve coverage, flexibility and cost competitiveness.
  
• Assess capacity and investment implications of contracts, new services and geographic expansion.
  
• Develop scalable business models that protect customer experience and profitability.
  
• Validate expansion plans against operating economics and capacity readiness.
  

7. Product Development, Innovation and Market Expansion

• Define Rental business requirements and commercial priorities for product and service enhancements.
  
• Partner with Product and Technology on booking experiences, service visibility, convenience and efficiency.
  
• Use customer and performance insights to identify new offerings and service models.
  
• Evaluate geographic expansion and new segments based on demand and financial viability.
  
• Build business cases detailing revenue potential, investment, operating costs, returns and risks.
  
• Support commercial launch and adoption of new rental offerings.
  
• Track competitive developments and adapt the business proposition accordingly.
  

8. Business Performance Management and Cross-Functional Execution

• Establish performance management across revenue, profitability, pipeline, service delivery, customer experience and utilisation.
  
• Lead regular business reviews focused on targets, variances, corrective actions and opportunities.
  
• Align functional delivery priorities, resource requirements and timelines with approved business outcomes.
  
• Set clear owners and deadlines for actions addressing service failures and financial underperformance.
  
• Develop accurate forecasts and dashboards for leadership decision-making.
  
• Escalate material financial, commercial, delivery and capacity risks under approved governance rules.
  
• Promote financial accountability, customer focus and disciplined business execution.
  

Requirements

• Bachelor’s degree or HND in Business Administration, Economics, Finance, Logistics, Supply Chain Management, Operations Management or a related field.
  
• A postgraduate qualification in Business Administration, Management or a related field is an advantage.
  
• Relevant professional certifications in business management, operations, project management or commercial strategy are desirable.
  
• Professional Experience
  
• Minimum of 8 years of progressive experience in business management, commercial operations, mobility, logistics, transportation, rental services or related sectors, including at least 3 years in leadership.
  
• Experience managing a business unit, service line or portfolio with revenue, profitability and business performance accountability.
  
• Proven commercial strategy execution and margin improvement experience.
  
• Experience managing service delivery outcomes and customer satisfaction in a service-driven business.
  
• Strong knowledge of P&L management, budgeting, forecasting, pricing and cost optimisation.
  
• Experience coordinating cross-functional teams, negotiating strategic contracts and managing key accounts.
  
• Ability to use financial and operational data to guide decisions.
  
  

Additional Advantages

• Experience in vehicle rentals, fleet management, mobility, logistics or transportation.
  
• Experience with B2B service contracts and enterprise customer portfolios.
  
• Exposure to technology-enabled mobility or asset-light models.
  
• Experience scaling a business line or entering new markets.