Media Buying Sales Executive Manager

Location: Lagos (Ikoyi)

Work Schedule: Hybrid

About Company: Our client is a performance-driven digital media buying company focused on helping brands acquire customers and grow their businesses through strategic data-led digital advertising. The company works with clients across multiple markets and industries managing advertising campaigns across digital platforms and performance channels with a strong focus on acquisition efficiency scalability and measurable business results.

Job Objective: The client is looking to hire a commercially minded Media Buying Sales Executive / Manager who can combine strong sales ability with a solid understanding of performance marketing and digital advertising.

The ideal candidate will be responsible for identifying and converting new business opportunities developing relationships with prospective and existing clients growing media spend and helping clients understand the value of performance marketing in achieving their customer acquisition and business growth objectives.

Key Responsibilities:

• Identify prospect and secure new clients with a strong need for performance marketing and customer acquisition.
  
• Build and maintain a healthy sales pipeline of potential advertisers.
  
• Conduct outbound prospecting through email LinkedIn WhatsApp calls networking and other relevant channels.
  
• Respond to inbound leads and convert qualified prospects into active clients.
  
• Lead discovery calls presentations commercial discussions and client negotiations.
  
• Develop compelling proposals and media buying solutions based on clients objectives and budgets.
  
• Negotiate commercials budgets payment terms and campaign structures.
  
• Drive prospects through the sales funnel from initial contact to signed agreement funded account and campaign launch.
  
• Sell the companys media buying capabilities across relevant digital advertising platforms.
  
• Understand and communicate key performance metrics including CPA CPI CPC CPM CTR CVR ROAS customer acquisition cost registrations FTDs and deposits.
  
• Translate technical media buying concepts into clear business outcomes for clients.
  
• Identify opportunities to increase media spend among existing clients and develop account growth plans.
  
• Recommend additional campaigns markets products platforms and acquisition objectives where appropriate.
  
• Maintain strong relationships with key decision-makers and ensure effective client communication and expectation management.
  
• Participate in client reviews and business performance meetings.
  
• Maintain accurate sales pipeline records and provide regular sales forecasts and updates.
  
• Track expected and actual monthly and quarterly media spend from new and existing clients.
  
• Identify new markets industries and advertiser categories with significant digital acquisition budgets.
  
• Research and develop prospects across sectors such as gaming fintech e-commerce FMCG entertainment mobile apps and other performance-driven businesses.
  
• Work with the internal media buying and technical teams to ensure smooth client onboarding campaign setup integrations and launch.
  
• Coordinate required documentation account creation payment tracking information and campaign requirements.
  
• Ensure a clear handover from sales to the media buying team while remaining involved in the client relationship after campaign launch.
  
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Requirements

• 35 years of experience in digital advertising media buying performance marketing advertising sales or business development.
  
• Demonstrable experience selling advertising or digital marketing services.
  
• Strong understanding of digital advertising and performance marketing.
  
• Good understanding of acquisition and performance metrics such as CPA CPC CPM CTR conversion rate and ROAS.
  
• Excellent communication presentation negotiation and closing skills.
  
• Ability to confidently engage with Marketing Managers Business Owners CMOs Growth Teams and other senior decision-makers.
  
• Strong commercial awareness with a proven ability to work towards sales and revenue targets.
  
• Excellent follow-up and client relationship management skills.
  
• Strong analytical and problem-solving abilities.
  
• Experience with Meta Ads Google Ads Programmatic/RTB advertising Affiliate/Performance Marketing or Mobile/App Acquisition will be an advantage.
  
• Experience within sectors such as Gaming/Betting Fintech E-commerce FMCG or international markets is an added advantage.
  
• Existing relationships with advertisers agencies marketing directors growth managers or media buyers will be a significant advantage.
  

Benefits

Compensation Highly Competitive attractive Commission on each sale and Other interesting benefits

Required Skills:

35 years of experience in digital advertising media buying performance marketing advertising sales or business development. Demonstrable experience selling advertising or digital marketing services. Strong understanding of digital advertising and performance marketing. Good understanding of acquisition and performance metrics such as CPA CPC CPM CTR conversion rate and ROAS. Excellent communication presentation negotiation and closing skills. Ability to confidently engage with Marketing Managers Business Owners CMOs Growth Teams and other senior decision-makers. Strong commercial awareness with a proven ability to work towards sales and revenue targets. Excellent follow-up and client relationship management skills. Strong analytical and problem-solving abilities. Experience with Meta Ads Google Ads Programmatic/RTB advertising Affiliate/Performance Marketing or Mobile/App Acquisition will be an advantage. Experience within sectors such as Gaming/Betting Fintech E-commerce FMCG or international markets is an added advantage. Existing relationships with advertisers agencies marketing directors growth managers or media buyers will be a significant advantage.

Employment Type : Full Time
Experience: years
Vacancy: 1