Marketing and Communications Manager

In partnership with our client we are looking for a visionary Marketing & Communications Manager to lead brand storytelling and campaign execution for a leading entertainment and production company across Africa and beyond. Youll own the full marketing ecosystem from creative and digital to PR and sponsorships shaping unforgettable high-impact experiences that elevate live shows engage audiences and drive business growth.

Who are we looking for

• You are a strategic thinker and creative executor with 7 years in marketing or brand leadership ideally within FMCG or entertainment.
• You are a strong storyteller with exceptional copywriting and brand strategy instincts.
• You have led teams and managed agencies across PR creative and digital and know how to get the best out of both.
• You are comfortable operating at pace executing high-pressure campaigns on time and within budget.
• You are personable and client-facing building trust easily with sponsors partners and stakeholders.
• You have a creative mindset with sharp attention to detail and you thrive in fast-moving environments.

Your Responsibilities

Brand Strategy & Campaign Leadership

• You will define and amplify the brand voice identity and marketing strategy across all channels.
• You will lead 360 campaigns to boost awareness ticket sales and sponsorship value.
• You will oversee multi-channel marketing including social PR influencer digital OOH and experiential along with budget allocation.

Creative & Content Direction

• You will guide creative output across video photo and motion graphics ensuring brand alignment.
• You will develop briefs and collaborate with internal stakeholders and external agencies.
• You will oversee branding across venues merchandise digital platforms and partnerships.

Event & Ticketing Promotion

• You will drive event awareness and conversions through storytelling artist campaigns and teasers.
• You will work with sales teams on ticketing promotions and redemption strategies.

Sponsorships & Partnership Marketing

• You will identify new leads and pitch proposals to prospective and existing sponsors.
• You will build and strengthen relationships with sponsors to ensure satisfaction and long-term collaboration.
• You will oversee the partnerships team in execution duties ensuring sponsors follow consistent messaging with a strong amplification plan.

Digital & Performance Marketing

• You will oversee digital campaigns across Google Ads YouTube Meta TikTok email and web.
• You will set performance targets track conversions and optimize ad creatives.

PR & Media Strategy

• You will lead PR strategy press outreach and media engagement ensuring cohesive messaging across all assets.
• You will serve as spokesperson and key liaison for announcements and crisis communication.

Community Engagement

• You will manage CRM and social media strategies to personalize communications and understand audience behavior.
• You will build lasting relationships with fans through interactive experiences feedback channels and local outreach.

Reporting & Analytics

• You will create and present marketing performance reports including post-event debriefs to internal teams and sponsors.
• You will monitor KPIs across campaigns including engagement media coverage impressions ticket sales and conversions.
• You will use analytics and A/B testing to continuously improve performance.

Team Management

• You will manage the marketing team and external agencies or vendors.
• You will foster cross-functional collaboration across departments including the executive team hospitality and talent.
• You will set clear KPIs and review performance across marketing personnel agencies and contractors.

What Success looks like

• Deliver 360 campaigns that consistently grow awareness ticket sales and sponsorship value.
• Maintain strong satisfied sponsor relationships that convert into long-term partnerships.
• Achieve measurable growth in digital engagement and conversions across paid and organic channels.
• Execute high-pressure campaigns on time and within budget with no major delivery misses.
• Build and lead a high-performing marketing team and agency network.

To be considered for this role you should have

• 7 years in marketing or brand leadership FMCG or entertainment experience preferred.
• Strong team leadership experience with creative media and talent collaborators.
• Exceptional storytelling copywriting and brand strategy skills.
• Experience managing agencies across PR creative and digital along with performance marketing.
• A proven track record executing high-pressure campaigns on time and within budget.
• Excellent interpersonal and communication skills for client-facing interactions.

Challenges you may face in this role

• Balancing creative ambition with tight timelines and budget discipline.
• Managing multiple sponsor and partner relationships simultaneously each with distinct expectations.
• Coordinating across departments and external agencies to keep messaging consistent.
• Operating in a fast-paced high-visibility industry where public perception matters.

The Goodies

• Competitive salary.
• Opportunities for professional development within a growing organisation.
• A supportive fast-moving team culture where creativity and results go hand in hand.

Employment Type : Full Time
Experience: years
Vacancy: 1