Marketing and Communications Manager

In partnership with our client, we are looking for a visionary Marketing & Communications Manager to lead brand storytelling and campaign execution for a leading entertainment and production company across Africa and beyond. You'll own the full marketing ecosystem, from creative and digital to PR and sponsorships, shaping unforgettable, high-impact experiences that elevate live shows, engage audiences, and drive business growth.

Who are we looking for?

• You are a strategic thinker and creative executor with 7+ years in marketing or brand leadership, ideally within FMCG or entertainment.
• You are a strong storyteller with exceptional copywriting and brand strategy instincts.
• You have led teams and managed agencies across PR, creative, and digital, and know how to get the best out of both.
• You are comfortable operating at pace, executing high-pressure campaigns on time and within budget.
• You are personable and client-facing, building trust easily with sponsors, partners, and stakeholders.
• You have a creative mindset with sharp attention to detail, and you thrive in fast-moving environments.

Your Responsibilities…

Brand Strategy & Campaign Leadership

• You will define and amplify the brand voice, identity, and marketing strategy across all channels.
• You will lead 360° campaigns to boost awareness, ticket sales, and sponsorship value.
• You will oversee multi-channel marketing, including social, PR, influencer, digital, OOH, and experiential, along with budget allocation.

Creative & Content Direction

• You will guide creative output across video, photo, and motion graphics, ensuring brand alignment.
• You will develop briefs and collaborate with internal stakeholders and external agencies.
• You will oversee branding across venues, merchandise, digital platforms, and partnerships.

Event & Ticketing Promotion

• You will drive event awareness and conversions through storytelling, artist campaigns, and teasers.
• You will work with sales teams on ticketing promotions and redemption strategies.

Sponsorships & Partnership Marketing

• You will identify new leads and pitch proposals to prospective and existing sponsors.
• You will build and strengthen relationships with sponsors to ensure satisfaction and long-term collaboration.
• You will oversee the partnerships team in execution duties, ensuring sponsors follow consistent messaging with a strong amplification plan.

Digital & Performance Marketing

• You will oversee digital campaigns across Google Ads, YouTube, Meta, TikTok, email, and web.
• You will set performance targets, track conversions, and optimize ad creatives.

PR & Media Strategy

• You will lead PR strategy, press outreach, and media engagement, ensuring cohesive messaging across all assets.
• You will serve as spokesperson and key liaison for announcements and crisis communication.

Community Engagement

• You will manage CRM and social media strategies to personalize communications and understand audience behavior.
• You will build lasting relationships with fans through interactive experiences, feedback channels, and local outreach.

Reporting & Analytics

• You will create and present marketing performance reports, including post-event debriefs, to internal teams and sponsors.
• You will monitor KPIs across campaigns, including engagement, media coverage, impressions, ticket sales, and conversions.
• You will use analytics and A/B testing to continuously improve performance.

Team Management

• You will manage the marketing team and external agencies or vendors.
• You will foster cross-functional collaboration across departments, including the executive team, hospitality, and talent.
• You will set clear KPIs and review performance across marketing personnel, agencies, and contractors.

What Success looks like…

• Deliver 360° campaigns that consistently grow awareness, ticket sales, and sponsorship value.
• Maintain strong, satisfied sponsor relationships that convert into long-term partnerships.
• Achieve measurable growth in digital engagement and conversions across paid and organic channels.
• Execute high-pressure campaigns on time and within budget, with no major delivery misses.
• Build and lead a high-performing marketing team and agency network.

To be considered for this role you should have…

• 7+ years in marketing or brand leadership, FMCG or entertainment experience preferred.
• Strong team leadership experience with creative, media, and talent collaborators.
• Exceptional storytelling, copywriting, and brand strategy skills.
• Experience managing agencies across PR, creative, and digital, along with performance marketing.
• A proven track record executing high-pressure campaigns on time and within budget.
• Excellent interpersonal and communication skills for client-facing interactions.

Challenges you may face in this role

• Balancing creative ambition with tight timelines and budget discipline.
• Managing multiple sponsor and partner relationships simultaneously, each with distinct expectations.
• Coordinating across departments and external agencies to keep messaging consistent.
• Operating in a fast-paced, high-visibility industry where public perception matters.

The Goodies…

• Competitive salary.
• Opportunities for professional development within a growing organisation.
• A supportive, fast-moving team culture where creativity and results go hand in hand.