Food Service Manager

Job Description

Our client offers culinary solutions in several countries of Europe and Africa.

Job Summary

The Foos Service Manager is to own and grow the Food Service channel within the assigned region. The role drives revenue growth, new customer acquisition, customer retention and recipe switching, and the field team that delivers them.

Key Responsibilities

• Deliver the regional Food Service revenue and customer targets.
  
• Lead, coach and manage the regional team of Key Account Officers, Telesales Officers and Delivery Officers through clear KPIs, routines and performance reviews.
  
• Drive new customer acquisition and coverage growth across institutions, schools, eateries, vendors and caterers.
  
• Drive recipe switching, detailing and pre-selling execution in the field and convert them into sustained sales.
  
• Track performance against target, identify gaps by customer, route and officer, establish the cause, and own the recovery plan.
  
• Work with the General Trade team and distributors to resolve stock availability and transaction issues affecting Food Service execution.
  
• Report performance to leadership with clear analysis and recommendations.
  
  
  

Requirements

• · Minimum 5 years of commercial or sales experience in FMCG, food service, HORECA or a related B2B environment, with at least 2 years managing a field team.
  
• Proven track record of delivering revenue targets and growing a customer base.
  
• Strong business analysis skills. Must be hands-on with Excel (formulas, analysis of performance data) and PowerPoint (building and presenting business reviews).
  
• Strong people leadership: setting KPIs, coaching, and building the capability of a team.
  
• Comfortable working cross-functionally with distributor and General Trade structures.
  
• Executive presence and strong written and verbal communication.
  
• Bachelor's degree in a business-related field. A culinary or food industry background is an added advantage, not a requirement.
  
• Strong background in medical detailing or pharmaceutical sales who have successfully driven product growth, managed healthcare stakeholder relationships, and demonstrated strong commercial acumen.
  
• Experience as an Off-Trade Manager, with a proven track record of managing distributor relationships, developing channel strategies, and delivering revenue and profitability targets.
  

Requirements
HND/BSc in Marketing, Business Administration, Advertising, or a related field; a postgraduate qualification is a plus. 8+ years of progressive experience in marketing or trade marketing within FMCG, food flavors, or retail networks, including proven brand and product management experience. Proven managerial track record in leading teams and driving strategic commercial growth. Core competency in brand equity management, customer marketing strategies, retail network optimization, and full execution across the 4Ps (Product, Price, Place, Promotion). Hands-on experience executing trade marketing campaigns, loyalty initiatives, and converting market data into actionable growth insights. Understanding of digital marketing channels, including website, mobile app, and social media platform management. Advanced ability to analyze trade data, translate research into category strategies, and manage financial budgets while adhering to data privacy standards. Robust project management skills with a strong record of transforming high-level ideas into impactful execution. Excellent team leadership and motivation skills with a talent for fostering cross-functional collaboration. High-impact communication, presentation, and negotiation skills to influence key internal and external partners. Sharp market intuition and customer orientation to align business value propositions with trade and consumer needs. Self-directed, highly autonomous, and proactive with strong personal initiative. Analytical, detail-oriented, adaptable under pressure, and committed to continuous learning.