Sales Lead

Fronthill Limited • Lagos, Nigeria

15 days ago

Job description

Job Location : Lagos Deadline : October 14, 2026 Quick Recommended Links

Responsibilities and Performance
Solution selling and commercial execution:

Lead discovery meetings, presentations and site visits with technical colleagues. Translate operational problems into a clear value proposition covering performance, reliability, energy use and lifecycle cost.
Coordinate proposals, quotations, tender submissions and prequalification documents with engineering and estimating teams; maintain submission deadlines and follow-up plans.
Ensure proposals clearly state scope, assumptions, exclusions, payment milestones, validity and delivery dependencies. Obtain technical approval for system performance and design claims.
Negotiate within approved pricing and contract limits. Escalate discounts, credit terms, guarantees and non-standard commitments before acceptance; protect project margin and cash flow.
Complete a documented sales-to-project handover covering the agreed scope, stakeholders, commercial terms, risks and promises made. Support finance with agreed payment follow-up and customer escalation.

Marketing and demand generation:

Build and execute a marketing calendar covering the company website, LinkedIn, email campaigns, events, technical seminars and targeted outreach to priority accounts.
Work with engineers to produce accurate case studies, solution brochures, presentations and technical content. Obtain approval for client names, images, testimonials and performance claims.
Manage campaign and agency budgets against qualified leads, opportunities and pipeline contribution.
Improve website enquiries and lead follow-up through measurable experiments.
Monitor competitor activity, sector developments and customer feedback; use findings to sharpen positioning, campaign topics and sales priorities.

Team leadership and sales operations:

Set individual objectives, coach assigned staff and run regular pipeline, account and campaign reviews.
Coordinate external agencies and vendors against clear deliverables.
Maintain accurate CRM records, including opportunity value, stage, expected close date, probability, decision-makers and next action. Submit evidence-based forecasts and management reports.
Apply approved procurement, confidentiality and commercial controls. Maintain honest claims and ethical dealings with customers, consultants and partners.

Qualification Experience

Bachelor’s Degree or HND in Engineering, Business, Marketing or a related discipline, or equivalent relevant professional experience.
At least five years of relevant B2B sales or business development experience, including experience selling technical solutions and at least two years leading people, a commercial function or significant cross-functional sales initiatives.
Demonstrated success winning project-based business in building automation, electrical or mechanical systems, ELV, energy management, HVAC controls or a closely related sector.
Experience managing complex sales involving consultants, contractors, end users and procurement stakeholders, from discovery and tendering through negotiation and award.
Practical experience planning and measuring B2B marketing campaigns, using CRM tools and preparing sales forecasts, proposals and management presentations.
Commercial numeracy and sound understanding of pricing, gross margin, payment terms and project delivery risks.