Social Media Specialist

Job Description

Job Summary:

The Social Media Specialist manages CIG Motors' social media presence, developing content and campaigns that grow brand awareness, drive engagement, and generate traffic and leads across social platforms.

Key Responsibilities:

Content Planning & Execution

• Develop and manage a social media content calendar across platforms.
  
• Execute organic and paid social media campaigns aligned with overall marketing objectives.
  

Community & Reputation Management

• Engage with followers, respond to comments and direct messages, and manage the brand's online reputation.
  
• Monitor conversations and sentiment around the brand and escalate issues where necessary.
  

Analytics & Optimization

• Track social media performance metrics and prepare regular reporting.
  
• Analyze data to optimize content and campaign performance.
  

Collaboration & Trend Monitoring

• Work closely with the Creative Director and Motion Designer & Video Editor to develop content assets.
  
• Stay current with social media trends, platform updates, and best practices to keep content relevant.
  

Requirements

• Bachelor's degree in Marketing, Communications, Mass Communication, or a related field.
  
• Minimum of 2- 4 years' experience managing brand social media accounts.
  
• Experience with social media management and analytics tools.
  
• Strong copywriting and content creation skills.
  
• Sound knowledge of social media platforms and best practices.
  
• Analytical skills, with familiarity with social media analytics tools.
  
• Creativity and strong awareness of digital and social trends.
  
• Effective community management skills.
  

Benefits

• Competitive Salary
  
• 13th Month Allowance
  
• Leave Allowance
  
• Monthly Performance Bonus
  
• Retirement Savings
  
• Medical Coverage
  
• Paid Time Off
  
• Opportunity to work in a fast-paced and dynamic environment